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¿Por qué el Neuromarketing?
Son varios estudios científicos los que admiten que más del 80% de las elecciones de adquisición las hacemos de manera irracional, y que influyen una sucesión de causantes como la personalidad, la relación con la marca, los olores, colores y sonidos del ámbito, las características neurofisiológicas de la persona… y una gran variedad de causantes sentimentales que tienen el mayor peso en la toma de decisiones del cliente.
A tal punto, que se presume que entre un 80% a un 95% de nuestras decisiones se llevan a cabo de forma irracional. Y eso es precisamente lo que estudia el Neuromarketing. Se analizan los impactos como promociones y anuncios en el cerebro de los consumidores, por medio de los más avanzados equipos de eyetracking, electroencefalogramas, sensores de respuesta galvánica en la piel o medidores de microgestos faciales.
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Más de
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años de experiencia
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Más de
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proyectos realizados
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Más de
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clientes
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Más de
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países trabajados
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Más de
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profesionales con experiencia
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Neuromarketing para consumer insights en Ciudad Juárez
Somos un exclusivo laboratorio de Neuromarketing en Latinoamérica y España, que presta sus servicios a empresas de Ciudad Juárez, y que facilita brindar un servicio de estudio de accionar del cliente y consultoría estratégica global para obtener consumer insights desde las reacciones no conscientes que subyacen en el comportamiento de los consumidores. Muchos empresarios de Ciudad Juárez ya nos conocen, somos el laboratorio líder en la región, con más de 100 proyectos realizados.
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¿Ventajas del Neuromarketing?
El Neuromarketing es capaz de medir todos los estímulos sin la obligación de preguntar al cliente, como se hacía antes (y se sigue haciendo) en el marketing clásico. Los estudios de Neuromarketing siempre van a ser mucho más precisos que los de otros tipos de marketing, gracias a las herramientas neurocientíficas y porque al ser fisiológicas, muchas de ellas son de forma inconsciente.
El Neuromarketing optimiza y fusiona los recursos de la publicidad, de esta forma como sus técnicas, para entender de manera más racional la relación emocional entre la conducta del cliente y su mente. Los datos que nos proporciona el Neuromarketing son mucho más tangibles que los convencionales.
El Neuromarketing analiza de forma más precisa lo que el cliente siente, pero también lo que piensa, tanto de manera consciente como inconsciente. Priorizándolo frente lo que nos cuenta, ya que lo que nos comenta siempre puede estar condicionado y manipulado por él mismo de manera consciente. Para las marcas el Neuromarketing es una gran herramienta para mejorar los recursos de la empresa, prestando asistencia a nivel corporativo a la construcción y administración de productos enfocados de forma más concreta a cubrir necesidades reales de los clientes.
El Neuromarketing utiliza los entendimientos de los procesos cognitivos de la neurociencia y la neuropsicología para poderlos aplicar a la publicidad. La identificación de patrones acción-reacción o causa-efecto que ofrecen datos particulares para hacer modelos y diseño de excelentes campañas de propaganda y productos optimizados para sus consumidores.
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