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¿Por qué el Neuromarketing?
Son numerosos estudios investigadores los que admiten que más del 80% de las elecciones de compra las hacemos de forma irracional, y que influyen una serie de factores como la personalidad, la relación con la marca, los olores, colores y sonidos del ambiente, las propiedades neurofisiológicas de la persona… y una gran variedad de componentes emocionales que tienen el más grande peso en la toma de decisiones del cliente.
Al nivel, que se presume que entre un 80% a un 95% de nuestras decisiones se llevan a cabo de manera irracional. Y eso es exactamente lo que estudia el Neuromarketing. Se analizan los impactos como promociones y avisos en el cerebro de los clientes, por medio de los más avanzados equipos de eyetracking, electroencefalogramas, sensores de respuesta galvánica en la piel o medidores de microgestos faciales.
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Más de
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años de experiencia
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Más de
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proyectos realizados
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Más de
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clientes
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Más de
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países trabajados
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Más de
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profesionales con experiencia
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Neuromarketing para consumer insights en Monterrey
Somos un exclusivo laboratorio de Neuromarketing en Latinoamérica y España, que presta sus servicios a empresas de Monterrey, y que facilita brindar un servicio de estudio de comportamiento del consumidor y consultoría estratégica global para obtener consumer insights a partir de las reacciones no conscientes que subyacen en el accionar de los clientes. Muchos empresarios de Monterrey ya nos conocen, somos el laboratorio líder en la región, con más de 100 proyectos realizados.
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¿Ventajas del Neuromarketing?
El Neuromarketing es con la capacidad de medir todos los estímulos sin la necesidad de preguntar al cliente, como se hacía antes (y se sigue haciendo) en el marketing clásico. Los estudios de Neuromarketing siempre van a ser mucho más precisos que los de otros tipos de marketing, por medio de las utilidades neurocientíficas y porque al ser fisiológicas, muchas de ellas son de manera inconsciente.
El Neuromarketing optimiza y fusiona los elementos de la propaganda, de esta forma como sus técnicas, para comprender de manera más racional la relación emocional entre la conducta del cliente y su mente. Los datos que nos brinda el Neuromarketing son mucho más tangibles que los comúnes.
El Neuromarketing evalúa de manera más precisa lo que el cliente siente, pero también lo que piensa, tanto de forma consciente como inconsciente. Priorizándolo ante lo que nos comenta, ya que lo que nos cuenta siempre puede estar condicionado y manipulado por él mismo de manera consciente. Para las marcas el Neuromarketing es una enorme utilidad para mejorar los recursos de la empresa, prestando asistencia a nivel corporativo a la creación y gestión de productos dirigidos de manera más concreta a contemplar pretenciones reales de los consumidores.
El Neuromarketing utiliza los entendimientos de los procesos cognitivos de la neurociencia y la neuropsicología para poderlos aplicar a la propaganda. La identificación de patrones acción-reacción o causa-efecto que ofrecen datos específicos para hacer modelos y diseño de increíbles campañas de publicidad y productos optimizados para sus clientes.
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