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¿Por qué el Neuromarketing?
Son varios estudios científicos los que reconocen que más del 80% de las elecciones de compra las hacemos de forma irracional, y que influyen una sucesión de causantes como la personalidad, la relación con la marca, los olores, colores y sonidos del ambiente, las propiedades neurofisiológicas de la persona… y una gran variedad de factores sentimentales que tienen el más grande peso en la toma de elecciones del comprador.
Al nivel, que se presume que entre un 80% a un 95% de nuestras decisiones se llevan a cabo de manera irracional. Y eso es precisamente lo que estudia el Neuromarketing. Se analizan los impactos como promociones y avisos en el cerebro de los clientes, por medio de los más avanzados equipos de eyetracking, electroencefalogramas, sensores de respuesta galvánica en la piel o medidores de microgestos faciales.
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Más de
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años de experiencia
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Más de
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proyectos realizados
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Más de
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clientes
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Más de
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países trabajados
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Más de
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profesionales con experiencia
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Neuromarketing para consumer insights en Lima
Somos un único laboratorio de Neuromarketing en Latinoamérica y España, que presta sus servicios a empresas de Lima, y que permite brindar un servicio de estudio de accionar del cliente y consultoría estratégica global para conseguir consumer insights desde las reacciones no conscientes que subyacen en el accionar de los clientes. Muchos empresarios de Lima ya nos conocen, somos el laboratorio líder en la región, con más de 100 proyectos realizados.
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¿Ventajas del Neuromarketing?
El Neuromarketing es capaz de medir todos los estímulos sin la obligación de preguntar al consumidor, como se hacía antes (y se sigue haciendo) en el marketing clásico. Los estudios de Neuromarketing siempre van a ser muchísimo más precisos que los de otros tipos de marketing, por medio de las herramientas neurocientíficas y porque al ser fisiológicas, muchas de ellas son de forma inconsciente.
El Neuromarketing optimiza y fusiona los elementos de la propaganda, así como sus técnicas, para entender de forma más racional la relación emocional entre la conducta del cliente y su mente. Los datos que nos proporciona el Neuromarketing son mucho más tangibles que los comúnes.
El Neuromarketing analiza de manera más precisa lo que el consumidor siente, pero además lo que piensa, tanto de forma consciente como inconsciente. Priorizándolo ante lo que nos cuenta, ya que lo que nos comenta siempre puede estar condicionado y manipulado por él mismo de manera consciente. Para las marcas el Neuromarketing es una gran herramienta para optimizar los elementos de la empresa, prestando asistencia a nivel corporativo a la creación y gestión de productos enfocados de manera más concreta a contemplar necesidades reales de los consumidores.
El Neuromarketing hace uso de los entendimientos de los procesos cognitivos de la neurociencia y la neuropsicología para poderlos aplicar a la propaganda. La identificación de patrones acción-reacción o causa-efecto que ofrecen datos específicos para hacer modelos y diseño de excelentes campañas de publicidad y productos optimizados para sus consumidores.
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