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¿Por qué el Neuromarketing?
Son numerosos estudios científicos los que admiten que más del 80% de las decisiones de adquisición las hacemos de manera irracional, y que influyen una sucesión de causantes como la personalidad, la relación con la marca, los olores, colores y sonidos del ámbito, las propiedades neurofisiológicas de la persona… y una extensa variedad de factores emocionales que tienen el mayor peso en la toma de decisiones del cliente.
Al nivel, que se presume que entre un 80% a un 95% de nuestras decisiones se llevan a cabo de manera irracional. Y eso es precisamente lo que estudia el Neuromarketing. Se analizan los impactos como promociones y avisos en el cerebro de los clientes, por medio de los más avanzados equipos de eyetracking, electroencefalogramas, sensores de respuesta galvánica en la piel o medidores de microgestos faciales.
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Más de
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años de experiencia
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Más de
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proyectos realizados
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Más de
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clientes
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Más de
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países trabajados
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Más de
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profesionales con experiencia
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Neuromarketing para consumer insights en La Paz
Somos un exclusivo laboratorio de Neuromarketing en Latinoamérica y España, que presta sus servicios a empresas de La Paz, y que permite brindar un servicio de estudio de comportamiento del cliente y consultoría estratégica global para conseguir consumer insights a partir de las reacciones no conscientes que subyacen en el accionar de los clientes. Muchos empresarios de La Paz ya nos conocen, somos el laboratorio líder en la región, con más de 100 proyectos realizados.
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¿Ventajas del Neuromarketing?
El Neuromarketing es con la capacidad de medir todos los estímulos sin la obligación de preguntar al cliente, como se hacía antes (y se sigue haciendo) en el marketing tradicional. Los estudios de Neuromarketing siempre serán mucho más precisos que los de otros tipos de marketing, gracias a las utilidades neurocientíficas y porque al ser fisiológicas, muchas de ellas son de manera inconsciente.
El Neuromarketing optimiza y fusiona los recursos de la publicidad, de esta forma como sus técnicas, para comprender de forma más racional la relación emocional entre la conducta del consumidor y su mente. Los datos que nos proporciona el Neuromarketing son mucho más tangibles que los comúnes.
El Neuromarketing evalúa de forma más precisa lo que el cliente siente, pero también lo que piensa, tanto de manera consciente como inconsciente. Priorizándolo ante lo que nos comenta, ya que lo que nos comenta siempre puede estar condicionado y manipulado por él mismo de forma consciente. Para las marcas el Neuromarketing es una gran herramienta para mejorar los elementos de la empresa, ayudando a nivel corporativo a la creación y administración de productos enfocados de forma más concreta a cubrir pretenciones reales de los clientes.
El Neuromarketing hace uso de los entendimientos de los procesos cognitivos de la neurociencia y la neuropsicología para poderlos utilizar a la propaganda. La identificación de patrones acción-reacción o causa-efecto que proporcionan datos particulares para crear modelos y diseño de excelentes campañas de propaganda y productos optimizados para sus clientes.
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