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¿Por qué el Neuromarketing?
Son numerosos estudios científicos los que admiten que más del 80% de las elecciones de adquisición las hacemos de manera irracional, y que influyen una sucesión de causantes como la personalidad, la relación con la marca, los olores, colores y sonidos del ambiente, las características neurofisiológicas de la persona… y una gran variedad de causantes emocionales que tienen el mayor peso en la toma de decisiones del cliente.
A tal punto, que se presume que entre un 80% a un 95% de nuestras decisiones se llevan a cabo de forma irracional. Y eso es exactamente lo que estudia el Neuromarketing. Se analizan los impactos como promociones y anuncios en el cerebro de los clientes, por medio de los más avanzados equipos de eyetracking, electroencefalogramas, sensores de respuesta galvánica en la piel o medidores de microgestos faciales.
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Más de
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años de experiencia
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Más de
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proyectos realizados
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Más de
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clientes
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Más de
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países trabajados
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Más de
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profesionales con experiencia
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Neuromarketing para consumer insights en Santiago de los Caballeros
Somos un exclusivo laboratorio de Neuromarketing en Latinoamérica y España, que presta sus servicios a empresas de Santiago de los Caballeros, y que permite brindar un servicio de estudio de accionar del cliente y consultoría estratégica global para conseguir consumer insights desde las reacciones no conscientes que subyacen en el accionar de los clientes. Muchos empresarios de Santiago de los Caballeros ya nos conocen, somos el laboratorio líder en la región, con más de 100 proyectos realizados.
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¿Ventajas del Neuromarketing?
El Neuromarketing es capaz de medir todos los estímulos sin la necesidad de preguntar al cliente, como se hacía antes (y se sigue haciendo) en el marketing clásico. Los estudios de Neuromarketing siempre van a ser mucho más precisos que los de otros tipos de marketing, gracias a las utilidades neurocientíficas y porque al ser fisiológicas, muchas de ellas son de forma inconsciente.
El Neuromarketing optimiza y fusiona los elementos de la propaganda, de esta forma como sus técnicas, para comprender de manera más racional la relación emocional entre la conducta del cliente y su mente. Los datos que nos proporciona el Neuromarketing son muchísimo más tangibles que los convencionales.
El Neuromarketing evalúa de manera más precisa lo que el consumidor siente, pero además lo que piensa, tanto de manera consciente como inconsciente. Priorizándolo ante lo que nos cuenta, ya que lo que nos comenta siempre puede estar condicionado y manipulado por él mismo de manera consciente. Para las marcas el Neuromarketing es una gran utilidad para optimizar los elementos de la empresa, prestando asistencia a nivel corporativo a la creación y gestión de productos dirigidos de forma más concreta a contemplar pretenciones reales de los consumidores.
El Neuromarketing utiliza los entendimientos de los procesos cognitivos de la neurociencia y la neuropsicología para poderlos utilizar a la propaganda. La identificación de patrones acción-reacción o causa-efecto que proporcionan datos específicos para crear modelos y diseño de increíbles campañas de publicidad y productos optimizados para sus consumidores.
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