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¿Por qué el Neuromarketing?
Son varios estudios investigadores los que admiten que más del 80% de las elecciones de compra las hacemos de forma irracional, y que influyen una serie de componentes como la personalidad, la relación con la marca, los olores, colores y sonidos del ambiente, las propiedades neurofisiológicas de la persona… y una extensa variedad de componentes sentimentales que tienen el mayor peso en la toma de decisiones del cliente.
A tal punto, que se presume que entre un 80% a un 95% de nuestras decisiones se llevan a cabo de manera irracional. Y eso es precisamente lo que estudia el Neuromarketing. Se analizan los impactos como promociones y anuncios en el cerebro de los consumidores, por medio de los más avanzados equipos de eyetracking, electroencefalogramas, sensores de respuesta galvánica en la piel o medidores de microgestos faciales.
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Más de
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años de experiencia
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Más de
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proyectos realizados
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Más de
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clientes
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Más de
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países trabajados
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Más de
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profesionales con experiencia
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Neuromarketing para consumer insights en Honduras
Somos un exclusivo laboratorio de Neuromarketing en Latinoamérica y España, que presta sus servicios a empresas de Honduras, y que permite brindar un servicio de estudio de accionar del cliente y consultoría estratégica global para obtener consumer insights a partir de las reacciones no conscientes que subyacen en el comportamiento de los consumidores. Muchos empresarios de Honduras ya nos conocen, somos el laboratorio líder en la región, con más de 100 proyectos realizados.
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¿Ventajas del Neuromarketing?
El Neuromarketing es con la capacidad de medir todos los estímulos sin la obligación de preguntar al consumidor, como se hacía antes (y se sigue haciendo) en el marketing tradicional. Los estudios de Neuromarketing siempre serán muchísimo más precisos que los de otros tipos de marketing, por medio de las utilidades neurocientíficas y porque al ser fisiológicas, muchas de ellas son de forma inconsciente.
El Neuromarketing optimiza y fusiona los recursos de la propaganda, de esta forma como sus técnicas, para comprender de manera más racional la relación emocional entre la conducta del consumidor y su cabeza. Los datos que nos proporciona el Neuromarketing son muchísimo más tangibles que los convencionales.
El Neuromarketing evalúa de manera más precisa lo que el cliente siente, pero también lo que piensa, tanto de manera consciente como inconsciente. Priorizándolo frente lo que nos comenta, ya que lo que nos comenta siempre puede estar condicionado y manipulado por él mismo de forma consciente. Para las marcas el Neuromarketing es una enorme utilidad para optimizar los recursos de la compañía, ayudando a nivel corporativo a la creación y administración de productos enfocados de forma más concreta a cubrir pretenciones reales de los consumidores.
El Neuromarketing utiliza los conocimientos de los procesos cognitivos de la neurociencia y la neuropsicología para poderlos utilizar a la publicidad. La identificación de patrones acción-reacción o causa-efecto que proporcionan datos particulares para hacer modelos y diseño de increíbles campañas de publicidad y productos optimizados para sus clientes.
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