neuromarketing-activomultimedia-8

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Agencia de Neuromarketing: todo lo que precisa en Miami (Florida)

Agencia de Neuromarketing en Miami, ¿qué es el Neuromarketing?

El neuromarketing se basa en comprender la toma de elecciones de un usuario por medio de sus estímulos emocionales y respuestas cognitivas, oséa, testear y investigar las acciones de marketing que diseñamos a través de observación. La primordial tarea del Neuromarketing es validar, investigar y contradecir hipótesis que van a hacer que tu negocio esté más centrado que jamás en el usuario.

Agencia de Neuromarketing en Miami, ¿dónde aplicar el Neuromarketing?

El neuromarketing puede aplicarse con enorme éxito al estudio de diferentes superficies del marketing, como:

  • Publicidad: localiza elementos clave que desarrollan conexión entre el usuario y la marca.
  • Testeo de audiencias: captamos si las reacciones de la gente al contenido son las que estaban planificadas: escenarios de estrés, encontronazo emocional, etc.
  • Puntos de venta: descubre las zonas del comercio donde se producen la razón y los inhibidores de compra.
  • Desarrollo de producto: decide qué parte del producto (o de su vivencia de uso) es la que más grande respuesta emocional tiene en los usuario para elegir en qué invertir el presupuesto de evolución del producto (features, packaging, etc).
  • Ecommerce: identifica elementos y ediciones de la página que generan un mayor engagement en el usuario, y menor estrés en el momento de hacer ciertas tareas.

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años de experiencia
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proyectos realizados
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clientes
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países trabajados
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profesionales con experiencia
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Agencia de Neuromarketing en Miami, ¿cómo se mide en Neuromarketing?

Laboratorio y agencia de Neuromarketing en miami floridaEn los estudios de neuromarketing se miden diferentes advertencias biométricas (microexpresiones faciales, pulso cardíaco, sudoración de la piel, etc.), visuales (fijaciones oculares, dilatación pupilar, etc.) y señales cerebrales (flujo sanguíneo, campos eléctricos, etc.), para ubicar la activación emocional y el impacto emocional que le causan los recursos a los que les enfrentamos. Hay muchos causantes que influyen en una decisión, desde algo tan cotidiano como escoger qué ropa ponerte a comprarte un automóvil.

La primordial técnica es el exámen de señales biométricas y las cerebrales a través del impacto emocional. Partimos de la definición de problemas y creamos hipótesis de diferentes niveles. El siguiente paso es refutar nuestras hipótesis por medio del testeo y al final medimos y analizamos los resultados para ubicar elementos o patrones de conducta que han influido.

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Agencia de Neuromarketing en Miami, ¿por qué?

Miami pertence a los centros financieros más importantes estadounidense. recalca como centro de comercio, finanzas, sedes de empresas y una fuerte red social de negocios internacionales. Una de sus principales ocupaciones comerciales es el turismo. todos los años, gran cantidad de turistas vienen a Miami para conocer todas sus atracciones, entre las que predomina la South Beach. Sus playas, hoteles, congresos, festivales y distintos eventos gustan a una media de más de 12 millones de visitantes anualmente. Por tanto , nos encontramos con una de las economías más dinámicas de Estados Unidos. Sin embargo, el nivel de rivalidad en los mercados no paró de subir, y obliga a empresas y marcas a innovar en marketing digital para lograr crecer en estos mercados.

¿Y donde se puede aplicar el Neuromarketing para salir de esta situación?:

  • Analizar un producto o servicio
  • Testar un diseño web
  • Investigar una target
  • Probar procesos de conversión y venta
  • Analizar imagen de marca
  • Impacto en campañas de publicidad

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