Empresas de Neuromarketing: todo lo que demanda en Colombia

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Empresas de Neuromarketing: todo lo que demanda en Colombia

Empresas de Neuromarketing en Colombia, ¿qué es el Neuromarketing?

El neuromarketing se apoya en abarcar la toma de elecciones de un usuario a través de sus estímulos sentimentales y respuestas cognitivas, oséa, testear y investigar las acciones de marketing que diseñamos por medio de observación. La primordial labor del Neuromarketing es validar, investigar y refutar hipótesis que harán que tu negocio esté más centrado que jamás en el usuario.

Empresas de Neuromarketing en Colombia, ¿dónde aplicar el Neuromarketing?

El neuromarketing puede aplicarse con gran éxito al estudio de diferentes áreas del marketing, como:

  • Publicidad: localiza recursos clave que generan conexión entre el usuario y la marca.
  • Testeo de audiencias: captamos si las reacciones de la multitud al contenido son las que estaban planificadas: escenarios de estrés, encontronazo emocional, etc.
  • Puntos de venta: descubre las zonas del comercio donde se generan la razón y los inhibidores de compra.
  • Desarrollo de producto: escoge qué parte del producto (o de su vivencia de uso) es la que mayor respuesta emocional tiene en los usuario para elegir en qué invertir el presupuesto de evolución del producto (features, packaging, etc).
  • Ecommerce: identifica elementos y versiones de la página que producen un más grande engagement en el usuario, y menor estrés en el momento de realizar ciertas tareas.

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Más de

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años de experiencia
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Más de

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proyectos realizados
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Más de

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clientes
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Más de

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países trabajados
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Más de

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profesionales con experiencia
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Empresas de Neuromarketing en Colombia, ¿cómo se mide en Neuromarketing?

En los estudios de neuromarketing se miden diferentes advertencias biométricas (microexpresiones faciales, pulso cardíaco, sudoración de la piel, etc.), visuales (fijaciones oculares, dilatación pupilar, etc.) y señales cerebrales (flujo sanguíneo, campos eléctricos, etc.), para detectar la activación emocional y el impacto emocional que le provocan los recursos a los que les enfrentamos. Hay muchos factores que influyen en una elección, desde algo tan diario como escoger qué ropa ponerte a comprarte un automóvil.

La primordial técnica es el exámen de señales biométricas y las cerebrales a través del impacto emocional. Partimos de la definición de problemas y creamos hipótesis de distintos escenarios. El siguiente paso es refutar nuestras hipótesis por medio del testeo y por último medimos y analizamos los resultados para descubrir elementos o patrones de conducta que han influido.

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Empresas de Neuromarketing en Colombia, ¿por qué?

La economía en Colombia se ha caracterizado por una aceleración de la dinámica privada, un más grande consumo privado y una mayor seguridad de los empresarios, lo que ha permitido una considerable aceleración económica. sin embargo, el nivel de rivalidad en los mercados no paró de ascender, y ordena a compañias y marcas a innovar para poder crecer en estos mercados.

¿Y donde se puede aplicar el Neuromarketing para salir de esta situación?:

  • Analizar un producto o servicio
  • Testar un diseño web
  • Investigar una target
  • Probar procesos de conversión y venta
  • Analizar imagen de marca
  • Impacto en campañas de publicidad

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