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¿Por qué el Neuromarketing?
Son varios estudios científicos los que admiten que más del 80% de las elecciones de adquisición las hacemos de manera irracional, y que influyen una sucesión de causantes como la personalidad, la relación con la marca, los olores, colores y sonidos del ámbito, las características neurofisiológicas de la persona… y una gran variedad de causantes emocionales que tienen el mayor peso en la toma de elecciones del comprador.
A tal punto, que se presume que entre un 80% a un 95% de nuestras elecciones se llevan a cabo de manera irracional. Y eso es precisamente lo que estudia el Neuromarketing. Se analizan los impactos como promociones y anuncios en el cerebro de los clientes, gracias a los más avanzados equipos de eyetracking, electroencefalogramas, sensores de respuesta galvánica en la piel o medidores de microgestos faciales.
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Más de
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años de experiencia
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Más de
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proyectos realizados
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Más de
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clientes
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Más de
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países trabajados
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Más de
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profesionales con experiencia
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Neuromarketing para consumer insights en Arequipa
Somos un exclusivo laboratorio de Neuromarketing en Latinoamérica y España, que presta sus servicios a empresas de Arequipa, y que facilita brindar un servicio de estudio de accionar del cliente y consultoría estratégica global para conseguir consumer insights desde las reacciones no conscientes que subyacen en el accionar de los clientes. Muchos empresarios de Arequipa ya nos conocen, somos el laboratorio líder en la región, con más de 100 proyectos realizados.
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¿Ventajas del Neuromarketing?
El Neuromarketing es capaz de medir todos los estímulos sin la obligación de preguntar al cliente, como se hacía antes (y se sigue haciendo) en el marketing clásico. Los estudios de Neuromarketing siempre van a ser mucho más precisos que los de otros tipos de marketing, gracias a las utilidades neurocientíficas y porque al ser fisiológicas, muchas de ellas son de manera inconsciente.
El Neuromarketing optimiza y fusiona los elementos de la publicidad, de esta forma como sus técnicas, para comprender de manera más racional la relación emocional entre la conducta del consumidor y su cabeza. Los datos que nos proporciona el Neuromarketing son mucho más tangibles que los convencionales.
El Neuromarketing analiza de forma más precisa lo que el consumidor siente, pero también lo que piensa, tanto de forma consciente como inconsciente. Priorizándolo ante lo que nos cuenta, ya que lo que nos cuenta siempre puede estar condicionado y manipulado por él mismo de forma consciente. Para las marcas el Neuromarketing es una enorme herramienta para optimizar los elementos de la empresa, prestando asistencia a nivel corporativo a la construcción y administración de productos enfocados de forma más concreta a contemplar pretenciones reales de los consumidores.
El Neuromarketing hace uso de los entendimientos de los procesos cognitivos de la neurociencia y la neuropsicología para poderlos aplicar a la publicidad. La identificación de patrones acción-reacción o causa-efecto que proporcionan datos particulares para hacer modelos y diseño de increíbles campañas de publicidad y productos optimizados para sus clientes.
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