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¿Por qué el Neuromarketing?
Son numerosos estudios científicos los que admiten que más del 80% de las decisiones de compra las hacemos de forma irracional, y que influyen una sucesión de componentes como la personalidad, la relación con la marca, los olores, colores y sonidos del ambiente, las propiedades neurofisiológicas de la persona… y una gran variedad de componentes emocionales que tienen el más grande peso en la toma de decisiones del cliente.
Al nivel, que se presume que entre un 80% a un 95% de nuestras decisiones se llevan a cabo de manera irracional. Y eso es exactamente lo que estudia el Neuromarketing. Se analizan los impactos como promociones y anuncios en el cerebro de los consumidores, por medio de los más avanzados equipos de eyetracking, electroencefalogramas, sensores de respuesta galvánica en la piel o medidores de microgestos faciales.
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Más de
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años de experiencia
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Más de
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proyectos realizados
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Más de
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clientes
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Más de
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países trabajados
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Más de
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profesionales con experiencia
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Neuromarketing para consumer insights en Argentina
Somos un exclusivo laboratorio de Neuromarketing en Latinoamérica y España, que presta sus servicios a empresas de Argentina, y que facilita brindar un servicio de estudio de comportamiento del cliente y consultoría estratégica global para obtener consumer insights a partir de las reacciones no conscientes que subyacen en el comportamiento de los clientes. Muchos empresarios de Argentina ya nos conocen, somos el laboratorio líder en la región, con más de 100 proyectos realizados.
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¿Ventajas del Neuromarketing?
El Neuromarketing es con la capacidad de medir todos los estímulos sin la necesidad de preguntar al consumidor, como se hacía antes (y se sigue haciendo) en el marketing clásico. Los estudios de Neuromarketing siempre serán muchísimo más precisos que los de otros tipos de marketing, gracias a las utilidades neurocientíficas y porque al ser fisiológicas, muchas de ellas son de manera inconsciente.
El Neuromarketing optimiza y fusiona los recursos de la propaganda, de esta forma como sus técnicas, para comprender de forma más racional la relación emocional entre la conducta del cliente y su mente. Los datos que nos proporciona el Neuromarketing son muchísimo más tangibles que los convencionales.
El Neuromarketing evalúa de forma más precisa lo que el cliente siente, pero también lo que piensa, tanto de manera consciente como inconsciente. Priorizándolo frente lo que nos comenta, puesto que lo que nos comenta siempre puede estar condicionado y manipulado por él mismo de manera consciente. Para las marcas el Neuromarketing es una enorme herramienta para mejorar los recursos de la compañía, prestando asistencia a nivel corporativo a la creación y administración de productos dirigidos de manera más concreta a contemplar necesidades reales de los consumidores.
El Neuromarketing utiliza los conocimientos de los procesos cognitivos de la neurociencia y la neuropsicología para poderlos aplicar a la propaganda. La identificación de patrones acción-reacción o causa-efecto que proporcionan datos particulares para hacer modelos y diseño de excelentes campañas de propaganda y productos optimizados para sus clientes.
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