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¿Por qué el Neuromarketing?
Son varios estudios científicos los que reconocen que más del 80% de las elecciones de compra las hacemos de forma irracional, y que influyen una sucesión de causantes como la personalidad, la relación con la marca, los olores, colores y sonidos del ámbito, las características neurofisiológicas de la persona… y una extensa variedad de factores sentimentales que tienen el más grande peso en la toma de decisiones del comprador.
A tal punto, que se presume que entre un 80% a un 95% de nuestras elecciones se llevan a cabo de manera irracional. Y eso es exactamente lo que estudia el Neuromarketing. Se analizan los impactos como promociones y anuncios en el cerebro de los consumidores, por medio de los más avanzados equipos de eyetracking, electroencefalogramas, sensores de respuesta galvánica en la piel o medidores de microgestos faciales.
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Más de
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años de experiencia
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Más de
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proyectos realizados
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Más de
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clientes
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Más de
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países trabajados
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Más de
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profesionales con experiencia
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Neuromarketing para consumer insights en Chile
Somos un exclusivo laboratorio de Neuromarketing en Latinoamérica y España, que presta sus servicios a empresas de Chile, y que facilita brindar un servicio de estudio de comportamiento del consumidor y consultoría estratégica global para conseguir consumer insights a partir de las reacciones no conscientes que subyacen en el accionar de los consumidores. Muchos empresarios de Chile ya nos conocen, somos el laboratorio líder en la región, con más de 100 proyectos realizados.
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¿Ventajas del Neuromarketing?
El Neuromarketing es capaz de medir todos los estímulos sin la obligación de preguntar al consumidor, como se hacía antes (y se sigue haciendo) en el marketing clásico. Los estudios de Neuromarketing siempre van a ser muchísimo más precisos que los de otros tipos de marketing, por medio de las herramientas neurocientíficas y porque al ser fisiológicas, muchas de ellas son de manera inconsciente.
El Neuromarketing optimiza y fusiona los recursos de la propaganda, así como sus técnicas, para comprender de manera más racional la relación emocional entre la conducta del cliente y su cabeza. Los datos que nos proporciona el Neuromarketing son mucho más tangibles que los comúnes.
El Neuromarketing analiza de manera más precisa lo que el cliente siente, pero también lo que piensa, tanto de manera consciente como inconsciente. Priorizándolo ante lo que nos cuenta, puesto que lo que nos cuenta siempre puede estar condicionado y manipulado por él mismo de forma consciente. Para las marcas el Neuromarketing es una enorme utilidad para mejorar los elementos de la empresa, ayudando a nivel corporativo a la creación y gestión de productos enfocados de manera más concreta a contemplar necesidades reales de los consumidores.
El Neuromarketing hace uso de los entendimientos de los procesos cognitivos de la neurociencia y la neuropsicología para poderlos aplicar a la publicidad. La identificación de patrones acción-reacción o causa-efecto que ofrecen datos específicos para crear modelos y diseño de excelentes campañas de propaganda y productos optimizados para sus clientes.
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