Laboratorio de Neuromarketing: todo lo que requiere en Panamá

[av_image src=’https://activomultimedia.com/wp-content/uploads/2016/12/10.jpg’ attachment=’1453′ attachment_size=’full’ align=’center’ styling=» hover=» link=» target=» caption=» font_size=» appearance=» overlay_opacity=’0.4′ overlay_color=’#000000′ overlay_text_color=’#ffffff’ animation=’no-animation’ custom_class=» admin_preview_bg=»][/av_image]

[av_textblock size=» font_color=» color=» custom_class=» admin_preview_bg=»]

¿Por qué el Neuromarketing?

Son numerosos estudios investigadores los que admiten que más del 80% de las elecciones de adquisición las hacemos de manera irracional, y que influyen una secuencia de componentes como la personalidad, la relación con la marca, los olores, colores y sonidos del ambiente, las características neurofisiológicas de la persona… y una extensa variedad de componentes emocionales que tienen el más grande peso en la toma de decisiones del comprador.

A tal punto, que se presume que entre un 80% a un 95% de nuestras elecciones se llevan a cabo de manera irracional. Y eso es exactamente lo que estudia el Neuromarketing. Se analizan los impactos como promociones y anuncios en el cerebro de los clientes, por medio de los más avanzados equipos de eyetracking, electroencefalogramas, sensores de respuesta galvánica en la piel o medidores de microgestos faciales.
[/av_textblock]

[av_one_fifth first min_height=» vertical_alignment=» space=» custom_margin=» margin=’0px’ link=» linktarget=» link_hover=» padding=’0px’ border=» border_color=» radius=’0px’ background=’bg_color’ background_color=» background_gradient_color1=» background_gradient_color2=» background_gradient_direction=’vertical’ src=» background_position=’top left’ background_repeat=’no-repeat’ animation=» mobile_breaking=» mobile_display=» av_uid=’av-228mb’][/av_one_fifth]

[av_three_fifth min_height=» vertical_alignment=» space=» custom_margin=» margin=’0px’ link=» linktarget=» link_hover=» padding=’0px’ border=» border_color=» radius=’0px’ background=’bg_color’ background_color=» background_gradient_color1=» background_gradient_color2=» background_gradient_direction=’vertical’ src=» background_position=’top left’ background_repeat=’no-repeat’ animation=» mobile_breaking=» mobile_display=» av_uid=’av-698r’]
[av_heading tag=’h3′ padding=’0′ heading=’EXPERIENCIA‘ color=’custom-color-heading’ style=’blockquote modern-quote modern-centered’ custom_font=’#222222′ size=’28’ subheading_active=’subheading_below’ subheading_size=’18’ custom_class=» admin_preview_bg=»][/av_heading]

[av_hr class=’custom’ height=’50’ shadow=’no-shadow’ position=’center’ custom_border=’av-border-thin’ custom_width=’50px’ custom_border_color=’#f37221′ custom_margin_top=’30px’ custom_margin_bottom=’0px’ icon_select=’yes’ custom_icon_color=’#f37221′ icon=’ue82b’ font=’entypo-fontello’ admin_preview_bg=»]
[/av_three_fifth]

[av_one_fifth min_height=» vertical_alignment=» space=» custom_margin=» margin=’0px’ link=» linktarget=» link_hover=» padding=’0px’ border=» border_color=» radius=’0px’ background=’bg_color’ background_color=» background_gradient_color1=» background_gradient_color2=» background_gradient_direction=’vertical’ src=» background_position=’top left’ background_repeat=’no-repeat’ animation=» mobile_breaking=» mobile_display=» av_uid=’av-ovgj’][/av_one_fifth]

[av_one_fifth first min_height=» vertical_alignment=» space=» custom_margin=» margin=’0px’ link=» linktarget=» link_hover=» padding=’0px’ border=» border_color=» radius=’0px’ background=’bg_color’ background_color=» background_gradient_color1=» background_gradient_color2=» background_gradient_direction=’vertical’ src=» background_position=’top left’ background_repeat=’no-repeat’ animation=» mobile_breaking=» mobile_display=» av_uid=’av-ovgj’]
[av_font_icon icon=’ue812′ font=’entypo-fontello’ style=» caption=» link=» linktarget=» size=’40px’ position=’center’ color=’#666666′ admin_preview_bg=»][/av_font_icon]

[av_textblock size=’16’ font_color=’custom’ color=’#666666′ admin_preview_bg=»]

Más de

[/av_textblock]

[av_animated_numbers number=’20’ icon_select=’no’ icon=’ue800′ font=’entypo-fontello’ font_size=» font_size_description=» link=» linktarget=’no’ color=’font-custom’ custom_color=’#666666′ admin_preview_bg=»]
años de experiencia
[/av_animated_numbers]
[/av_one_fifth]

[av_one_fifth min_height=» vertical_alignment=» space=» custom_margin=» margin=’0px’ link=» linktarget=» link_hover=» padding=’0px’ border=» border_color=» radius=’0px’ background=’bg_color’ background_color=» background_gradient_color1=» background_gradient_color2=» background_gradient_direction=’vertical’ src=» background_position=’top left’ background_repeat=’no-repeat’ animation=» mobile_breaking=» mobile_display=» av_uid=’av-ovgj’]
[av_font_icon icon=’ue8c5′ font=’entypo-fontello’ style=» caption=» link=» linktarget=» size=’40px’ position=’center’ color=’#44546a’ av_uid=’av-12sm7′ custom_class=» admin_preview_bg=»][/av_font_icon]

[av_textblock size=’16’ font_color=’custom’ color=’#666666′ admin_preview_bg=»]

Más de

[/av_textblock]

[av_animated_numbers number=’500′ icon_select=’no’ icon=’ue800′ font=’entypo-fontello’ font_size=» font_size_description=» link=» linktarget=’no’ color=’font-custom’ custom_color=’#666666′ admin_preview_bg=»]
proyectos realizados
[/av_animated_numbers]
[/av_one_fifth]

[av_one_fifth min_height=» vertical_alignment=» space=» custom_margin=» margin=’0px’ link=» linktarget=» link_hover=» padding=’0px’ border=» border_color=» radius=’0px’ background=’bg_color’ background_color=» background_gradient_color1=» background_gradient_color2=» background_gradient_direction=’vertical’ src=» background_position=’top left’ background_repeat=’no-repeat’ animation=» mobile_breaking=» mobile_display=» av_uid=’av-ovgj’]
[av_font_icon icon=’ue827′ font=’entypo-fontello’ style=» caption=» link=» linktarget=» size=’40px’ position=’center’ color=’#666666′ admin_preview_bg=»][/av_font_icon]

[av_textblock size=’16’ font_color=’custom’ color=’#666666′ admin_preview_bg=»]

Más de

[/av_textblock]

[av_animated_numbers number=’300′ icon_select=’no’ icon=’ue800′ font=’entypo-fontello’ font_size=» font_size_description=» link=» linktarget=’no’ color=’font-custom’ custom_color=’#666666′ admin_preview_bg=»]
clientes
[/av_animated_numbers]
[/av_one_fifth]

[av_one_fifth min_height=» vertical_alignment=» space=» custom_margin=» margin=’0px’ link=» linktarget=» link_hover=» padding=’0px’ border=» border_color=» radius=’0px’ background=’bg_color’ background_color=» background_gradient_color1=» background_gradient_color2=» background_gradient_direction=’vertical’ src=» background_position=’top left’ background_repeat=’no-repeat’ animation=» mobile_breaking=» mobile_display=» av_uid=’av-ovgj’]
[av_font_icon icon=’ue8b1′ font=’entypo-fontello’ style=» caption=» link=» linktarget=» size=’40px’ position=’center’ color=’#666666′ admin_preview_bg=»][/av_font_icon]

[av_textblock size=’16’ font_color=’custom’ color=’#666666′ admin_preview_bg=»]

Más de

[/av_textblock]

[av_animated_numbers number=’20’ icon_select=’no’ icon=’ue800′ font=’entypo-fontello’ font_size=» font_size_description=» link=» linktarget=’no’ color=’font-custom’ custom_color=’#666666′ admin_preview_bg=»]
países trabajados
[/av_animated_numbers]
[/av_one_fifth]

[av_one_fifth min_height=» vertical_alignment=» space=» custom_margin=» margin=’0px’ link=» linktarget=» link_hover=» padding=’0px’ border=» border_color=» radius=’0px’ background=’bg_color’ background_color=» background_gradient_color1=» background_gradient_color2=» background_gradient_direction=’vertical’ src=» background_position=’top left’ background_repeat=’no-repeat’ animation=» mobile_breaking=» mobile_display=» av_uid=’av-ovgj’]
[av_font_icon icon=’ue80a’ font=’entypo-fontello’ style=» caption=» link=» linktarget=» size=’40px’ position=’center’ color=’#666666′ admin_preview_bg=»][/av_font_icon]

[av_textblock size=’16’ font_color=’custom’ color=’#666666′ admin_preview_bg=»]

Más de

[/av_textblock]

[av_animated_numbers number=’30’ icon_select=’no’ icon=’ue800′ font=’entypo-fontello’ font_size=» font_size_description=» link=» linktarget=’no’ color=’font-custom’ custom_color=’#666666′ admin_preview_bg=»]
profesionales con experiencia
[/av_animated_numbers]
[/av_one_fifth]

[av_one_full first min_height=» vertical_alignment=» space=» custom_margin=» margin=’0px’ padding=’0px’ border=» border_color=» radius=’0px’ background_color=» src=» background_position=’top left’ background_repeat=’no-repeat’ animation=» mobile_display=»]

[av_textblock size=» font_color=» color=» custom_class=» admin_preview_bg=»]

Neuromarketing para consumer insights en Ciudad de Guatemala

Somos un exclusivo laboratorio de Neuromarketing en Latinoamérica y España, que presta sus servicios a empresas de Ciudad de Guatemala, y que facilita brindar un servicio de estudio de accionar del consumidor y consultoría estratégica global para conseguir consumer insights a partir de las reacciones no conscientes que subyacen en el accionar de los clientes. Muchos empresarios de Ciudad de Guatemala ya nos conocen, somos el laboratorio líder en la región, con más de 100 proyectos realizados.
[/av_textblock]

[/av_one_full][av_one_fifth first min_height=» vertical_alignment=» space=» custom_margin=» margin=’0px’ link=» linktarget=» link_hover=» padding=’0px’ border=» border_color=» radius=’0px’ background=’bg_color’ background_color=» background_gradient_color1=» background_gradient_color2=» background_gradient_direction=’vertical’ src=» background_position=’top left’ background_repeat=’no-repeat’ animation=» mobile_breaking=» mobile_display=» av_uid=’av-228mb’][/av_one_fifth]

[av_three_fifth min_height=» vertical_alignment=» space=» custom_margin=» margin=’0px’ link=» linktarget=» link_hover=» padding=’0px’ border=» border_color=» radius=’0px’ background=’bg_color’ background_color=» background_gradient_color1=» background_gradient_color2=» background_gradient_direction=’vertical’ src=» background_position=’top left’ background_repeat=’no-repeat’ animation=» mobile_breaking=» mobile_display=» av_uid=’av-698r’]
[av_heading tag=’h3′ padding=’0′ heading=’CLIENTES‘ color=’custom-color-heading’ style=’blockquote modern-quote modern-centered’ custom_font=’#222222′ size=’28’ subheading_active=’subheading_below’ subheading_size=’18’ custom_class=» admin_preview_bg=»][/av_heading]

[av_hr class=’custom’ height=’50’ shadow=’no-shadow’ position=’center’ custom_border=’av-border-thin’ custom_width=’50px’ custom_border_color=’#f37221′ custom_margin_top=’30px’ custom_margin_bottom=’30px’ icon_select=’yes’ custom_icon_color=’#f37221′ icon=’ue80b’ font=’entypo-fontello’ admin_preview_bg=»]
[/av_three_fifth]

[av_one_fifth min_height=» vertical_alignment=» space=» custom_margin=» margin=’0px’ link=» linktarget=» link_hover=» padding=’0px’ border=» border_color=» radius=’0px’ background=’bg_color’ background_color=» background_gradient_color1=» background_gradient_color2=» background_gradient_direction=’vertical’ src=» background_position=’top left’ background_repeat=’no-repeat’ animation=» mobile_breaking=» mobile_display=» av_uid=’av-ovgj’][/av_one_fifth]

[av_slideshow size=’no scaling’ animation=’fade’ autoplay=’true’ interval=’5′ control_layout=’av-control-hidden’]
[av_slide id=’1251′][/av_slide]
[av_slide id=’1252′][/av_slide]
[av_slide id=’1253′][/av_slide]
[av_slide id=’1254′][/av_slide]
[av_slide id=’1255′][/av_slide]
[av_slide id=’1256′][/av_slide]
[av_slide id=’1257′][/av_slide]
[av_slide id=’1258′][/av_slide]
[av_slide id=’1259′][/av_slide]
[av_slide id=’1260′][/av_slide]
[av_slide id=’1261′][/av_slide]
[/av_slideshow]

[av_one_full first min_height=» vertical_alignment=» space=» custom_margin=» margin=’0px’ padding=’0px’ border=» border_color=» radius=’0px’ background_color=» src=» background_position=’top left’ background_repeat=’no-repeat’ animation=» mobile_display=»]

[av_textblock size=» font_color=» color=» custom_class=» admin_preview_bg=»]

¿Ventajas del Neuromarketing?

El Neuromarketing es capaz de medir todos los estímulos sin la necesidad de preguntar al consumidor, como se hacía antes (y se sigue haciendo) en el marketing clásico. Los estudios de Neuromarketing siempre van a ser mucho más precisos que los de otros tipos de marketing, por medio de las herramientas neurocientíficas y porque al ser fisiológicas, muchas de ellas son de manera inconsciente.

El Neuromarketing optimiza y fusiona los elementos de la publicidad, así como sus técnicas, para comprender de forma más racional la relación emocional entre la conducta del cliente y su mente. Los datos que nos proporciona el Neuromarketing son muchísimo más tangibles que los comúnes.

El Neuromarketing evalúa de forma más precisa lo que el consumidor siente, pero además lo que piensa, tanto de forma consciente como inconsciente. Priorizándolo ante lo que nos cuenta, puesto que lo que nos cuenta siempre puede estar condicionado y manipulado por él mismo de manera consciente. Para las marcas el Neuromarketing es una enorme utilidad para mejorar los recursos de la empresa, prestando asistencia a nivel corporativo a la creación y administración de productos enfocados de manera más concreta a contemplar necesidades reales de los consumidores.

El Neuromarketing utiliza los entendimientos de los procesos cognitivos de la neurociencia y la neuropsicología para poderlos utilizar a la publicidad. La identificación de patrones acción-reacción o causa-efecto que proporcionan datos particulares para crear modelos y diseño de excelentes campañas de publicidad y productos optimizados para sus clientes.
[/av_textblock]

[/av_one_full][av_one_fifth first min_height=» vertical_alignment=» space=» custom_margin=» margin=’0px’ link=» linktarget=» link_hover=» padding=’0px’ border=» border_color=» radius=’0px’ background=’bg_color’ background_color=» background_gradient_color1=» background_gradient_color2=» background_gradient_direction=’vertical’ src=» background_position=’top left’ background_repeat=’no-repeat’ animation=» mobile_breaking=» mobile_display=» av_uid=’av-ovgj’][/av_one_fifth]

[av_three_fifth min_height=» vertical_alignment=» space=» custom_margin=» margin=’0px’ link=» linktarget=» link_hover=» padding=’0px’ border=» border_color=» radius=’0px’ background=’bg_color’ background_color=» background_gradient_color1=» background_gradient_color2=» background_gradient_direction=’vertical’ src=» background_position=’top left’ background_repeat=’no-repeat’ animation=» mobile_breaking=» mobile_display=» av_uid=’av-ovgj’]
[av_heading tag=’h3′ padding=’0′ heading=’NUESTRAS OFICINAS‘ color=’custom-color-heading’ style=’blockquote modern-quote modern-centered’ custom_font=’#222222′ size=’28’ subheading_active=’subheading_below’ subheading_size=’18’ custom_class=» admin_preview_bg=»][/av_heading]

[av_hr class=’custom’ height=’50’ shadow=’no-shadow’ position=’center’ custom_border=’av-border-thin’ custom_width=’50px’ custom_border_color=’#f37221′ custom_margin_top=’30px’ custom_margin_bottom=’30px’ icon_select=’yes’ custom_icon_color=’#f37221′ icon=’ue842′ font=’entypo-fontello’ admin_preview_bg=»]
[/av_three_fifth]

[av_one_fifth min_height=» vertical_alignment=» space=» custom_margin=» margin=’0px’ link=» linktarget=» link_hover=» padding=’0px’ border=» border_color=» radius=’0px’ background=’bg_color’ background_color=» background_gradient_color1=» background_gradient_color2=» background_gradient_direction=’vertical’ src=» background_position=’top left’ background_repeat=’no-repeat’ animation=» mobile_breaking=» mobile_display=» av_uid=’av-ovgj’][/av_one_fifth]

[av_one_fifth first min_height=’av-equal-height-column’ vertical_alignment=’av-align-middle’ space=» margin=’0px’ margin_sync=’true’ padding=’0px’ padding_sync=’true’ border=» border_color=» radius=’0px’ radius_sync=’true’ background_color=» src=» attachment=» attachment_size=» background_position=’top left’ background_repeat=’no-repeat’ animation=» mobile_display=»]
[av_icon_box position=’top’ icon_style=» boxed=» icon=’ue8b1′ font=’entypo-fontello’ title=’Panamá’ link=» linktarget=» linkelement=» font_color=» custom_title=» custom_content=» color=» custom_bg=» custom_font=» custom_border=» custom_class=’paises’ admin_preview_bg=»][/av_icon_box]
[/av_one_fifth]

[av_one_fifth min_height=» vertical_alignment=» space=» custom_margin=» margin=’0px’ link=» linktarget=» link_hover=» padding=’0px’ border=» border_color=» radius=’0px’ background=’bg_color’ background_color=» background_gradient_color1=» background_gradient_color2=» background_gradient_direction=’vertical’ src=» background_position=’top left’ background_repeat=’no-repeat’ animation=» mobile_breaking=» mobile_display=» av_uid=’av-ovgj’]
[av_icon_box position=’top’ icon_style=» boxed=» icon=’ue8b1′ font=’entypo-fontello’ title=’España’ link=» linktarget=» linkelement=» font_color=» custom_title=» custom_content=» color=» custom_bg=» custom_font=» custom_border=» custom_class=’paises’ admin_preview_bg=»][/av_icon_box]
[/av_one_fifth]

[av_one_fifth min_height=» vertical_alignment=» space=» custom_margin=» margin=’0px’ link=» linktarget=» link_hover=» padding=’0px’ border=» border_color=» radius=’0px’ background=’bg_color’ background_color=» background_gradient_color1=» background_gradient_color2=» background_gradient_direction=’vertical’ src=» background_position=’top left’ background_repeat=’no-repeat’ animation=» mobile_breaking=» mobile_display=» av_uid=’av-ovgj’]
[av_icon_box position=’top’ icon_style=» boxed=» icon=’ue8b1′ font=’entypo-fontello’ title=’Colombia’ link=» linktarget=» linkelement=» font_color=» custom_title=» custom_content=» color=» custom_bg=» custom_font=» custom_border=» custom_class=’paises’ admin_preview_bg=»][/av_icon_box]
[/av_one_fifth]

[av_one_fifth min_height=» vertical_alignment=» space=» custom_margin=» margin=’0px’ link=» linktarget=» link_hover=» padding=’0px’ border=» border_color=» radius=’0px’ background=’bg_color’ background_color=» background_gradient_color1=» background_gradient_color2=» background_gradient_direction=’vertical’ src=» background_position=’top left’ background_repeat=’no-repeat’ animation=» mobile_breaking=» mobile_display=» av_uid=’av-ovgj’]
[av_icon_box position=’top’ icon_style=» boxed=» icon=’ue8b1′ font=’entypo-fontello’ title=’México’ link=» linktarget=» linkelement=» font_color=» custom_title=» custom_content=» color=» custom_bg=» custom_font=» custom_border=» custom_class=’paises’ admin_preview_bg=»][/av_icon_box]
[/av_one_fifth]

[av_one_fifth min_height=» vertical_alignment=» space=» custom_margin=» margin=’0px’ link=» linktarget=» link_hover=» padding=’0px’ border=» border_color=» radius=’0px’ background=’bg_color’ background_color=» background_gradient_color1=» background_gradient_color2=» background_gradient_direction=’vertical’ src=» background_position=’top left’ background_repeat=’no-repeat’ animation=» mobile_breaking=» mobile_display=» av_uid=’av-ovgj’]
[av_icon_box position=’top’ icon_style=» boxed=» icon=’ue8b1′ font=’entypo-fontello’ title=’E.E.U.U.’ link=» linktarget=» linkelement=» font_color=» custom_title=» custom_content=» color=» custom_bg=» custom_font=» custom_border=» custom_class=’paises’ admin_preview_bg=»][/av_icon_box]
[/av_one_fifth]

[av_hr class=’invisible’ height=’50’ shadow=’no-shadow’ position=’center’ custom_border=’av-border-thin’ custom_width=’50px’ custom_border_color=» custom_margin_top=’30px’ custom_margin_bottom=’30px’ icon_select=’yes’ custom_icon_color=» icon=’ue808′ font=’entypo-fontello’ admin_preview_bg=»]

Por admin