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¿Por qué el Neuromarketing?
Son numerosos estudios científicos los que reconocen que más del 80% de las decisiones de adquisición las hacemos de forma irracional, y que influyen una serie de factores como la personalidad, la relación con la marca, los olores, colores y sonidos del ambiente, las características neurofisiológicas de la persona… y una extensa variedad de causantes emocionales que tienen el mayor peso en la toma de decisiones del cliente.
Al nivel, que se presume que entre un 80% a un 95% de nuestras decisiones se llevan a cabo de forma irracional. Y eso es precisamente lo que estudia el Neuromarketing. Se analizan los impactos como promociones y avisos en el cerebro de los consumidores, gracias a los más avanzados equipos de eyetracking, electroencefalogramas, sensores de respuesta galvánica en la piel o medidores de microgestos faciales.
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Más de
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años de experiencia
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Más de
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proyectos realizados
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Más de
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clientes
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Más de
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países trabajados
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Más de
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profesionales con experiencia
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Neuromarketing para consumer insights en Córdoba
Somos un único laboratorio de Neuromarketing en Latinoamérica y España, que presta sus servicios a empresas de Córdoba, y que facilita brindar un servicio de estudio de accionar del cliente y consultoría estratégica global para obtener consumer insights desde las reacciones no conscientes que subyacen en el comportamiento de los clientes. Muchos empresarios de Córdoba ya nos conocen, somos el laboratorio líder en la región, con más de 100 proyectos realizados.
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¿Ventajas del Neuromarketing?
El Neuromarketing es con la capacidad de medir todos los estímulos sin la necesidad de preguntar al cliente, como se hacía antes (y se sigue haciendo) en el marketing clásico. Los estudios de Neuromarketing siempre van a ser muchísimo más precisos que los de otros tipos de marketing, gracias a las herramientas neurocientíficas y porque al ser fisiológicas, muchas de ellas son de manera inconsciente.
El Neuromarketing optimiza y fusiona los recursos de la publicidad, de esta forma como sus técnicas, para comprender de forma más racional la relación emocional entre la conducta del cliente y su mente. Los datos que nos proporciona el Neuromarketing son muchísimo más tangibles que los convencionales.
El Neuromarketing evalúa de manera más precisa lo que el cliente siente, pero además lo que piensa, tanto de manera consciente como inconsciente. Priorizándolo frente lo que nos comenta, ya que lo que nos comenta siempre puede estar condicionado y manipulado por él mismo de manera consciente. Para las marcas el Neuromarketing es una enorme herramienta para optimizar los elementos de la compañía, ayudando a nivel corporativo a la construcción y administración de productos dirigidos de manera más concreta a contemplar necesidades reales de los clientes.
El Neuromarketing utiliza los entendimientos de los procesos cognitivos de la neurociencia y la neuropsicología para poderlos utilizar a la propaganda. La identificación de patrones acción-reacción o causa-efecto que proporcionan datos particulares para crear modelos y diseño de excelentes campañas de propaganda y productos optimizados para sus clientes.
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