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¿Por qué el Neuromarketing?
Son numerosos estudios investigadores los que admiten que más del 80% de las elecciones de adquisición las hacemos de manera irracional, y que influyen una secuencia de causantes como la personalidad, la relación con la marca, los olores, colores y sonidos del ámbito, las características neurofisiológicas de la persona… y una gran variedad de factores emocionales que tienen el más grande peso en la toma de decisiones del cliente.
A tal punto, que se presume que entre un 80% a un 95% de nuestras decisiones se llevan a cabo de manera irracional. Y eso es exactamente lo que estudia el Neuromarketing. Se analizan los impactos como promociones y anuncios en el cerebro de los clientes, por medio de los más avanzados equipos de eyetracking, electroencefalogramas, sensores de respuesta galvánica en la piel o medidores de microgestos faciales.
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Más de
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años de experiencia
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Más de
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proyectos realizados
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Más de
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clientes
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Más de
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países trabajados
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Más de
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profesionales con experiencia
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Neuromarketing para consumer insights en Ecuador
Somos un exclusivo laboratorio de Neuromarketing en Latinoamérica y España, que presta sus servicios a empresas de Ecuador, y que facilita brindar un servicio de estudio de accionar del consumidor y consultoría estratégica global para obtener consumer insights desde las reacciones no conscientes que subyacen en el comportamiento de los clientes. Muchos empresarios de Ecuador ya nos conocen, somos el laboratorio líder en la región, con más de 100 proyectos realizados.
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¿Ventajas del Neuromarketing?
El Neuromarketing es capaz de medir todos los estímulos sin la obligación de preguntar al cliente, como se hacía antes (y se sigue haciendo) en el marketing clásico. Los estudios de Neuromarketing siempre serán muchísimo más precisos que los de otros tipos de marketing, por medio de las utilidades neurocientíficas y porque al ser fisiológicas, muchas de ellas son de forma inconsciente.
El Neuromarketing optimiza y fusiona los elementos de la publicidad, de esta forma como sus técnicas, para entender de forma más racional la relación emocional entre la conducta del cliente y su mente. Los datos que nos proporciona el Neuromarketing son muchísimo más tangibles que los convencionales.
El Neuromarketing analiza de forma más precisa lo que el consumidor siente, pero además lo que piensa, tanto de forma consciente como inconsciente. Priorizándolo ante lo que nos cuenta, ya que lo que nos cuenta siempre puede estar condicionado y manipulado por él mismo de forma consciente. Para las marcas el Neuromarketing es una enorme herramienta para optimizar los elementos de la empresa, ayudando a nivel corporativo a la construcción y gestión de productos enfocados de forma más concreta a contemplar necesidades reales de los clientes.
El Neuromarketing utiliza los entendimientos de los procesos cognitivos de la neurociencia y la neuropsicología para poderlos aplicar a la publicidad. La identificación de patrones acción-reacción o causa-efecto que ofrecen datos particulares para hacer modelos y diseño de excelentes campañas de publicidad y productos optimizados para sus clientes.
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