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¿Por qué el Neuromarketing?
Son numerosos estudios investigadores los que admiten que más del 80% de las elecciones de compra las hacemos de forma irracional, y que influyen una secuencia de causantes como la personalidad, la relación con la marca, los olores, colores y sonidos del ambiente, las propiedades neurofisiológicas de la persona… y una extensa variedad de factores emocionales que tienen el mayor peso en la toma de elecciones del cliente.
Al nivel, que se presume que entre un 80% a un 95% de nuestras elecciones se llevan a cabo de forma irracional. Y eso es exactamente lo que estudia el Neuromarketing. Se analizan los impactos como promociones y anuncios en el cerebro de los consumidores, gracias a los más avanzados equipos de eyetracking, electroencefalogramas, sensores de respuesta galvánica en la piel o medidores de microgestos faciales.
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Más de
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años de experiencia
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Más de
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proyectos realizados
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Más de
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clientes
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Más de
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países trabajados
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Más de
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profesionales con experiencia
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Neuromarketing para consumer insights en Gran Concepción
Somos un exclusivo laboratorio de Neuromarketing en Latinoamérica y España, que presta sus servicios a empresas de Gran Concepción, y que permite brindar un servicio de estudio de accionar del consumidor y consultoría estratégica global para conseguir consumer insights a partir de las reacciones no conscientes que subyacen en el accionar de los consumidores. Muchos empresarios de Gran Concepción ya nos conocen, somos el laboratorio líder en la región, con más de 100 proyectos realizados.
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¿Ventajas del Neuromarketing?
El Neuromarketing es con la capacidad de medir todos los estímulos sin la obligación de preguntar al cliente, como se hacía antes (y se sigue haciendo) en el marketing clásico. Los estudios de Neuromarketing siempre serán mucho más precisos que los de otros tipos de marketing, por medio de las herramientas neurocientíficas y porque al ser fisiológicas, muchas de ellas son de manera inconsciente.
El Neuromarketing optimiza y fusiona los recursos de la propaganda, así como sus técnicas, para comprender de forma más racional la relación emocional entre la conducta del cliente y su mente. Los datos que nos proporciona el Neuromarketing son mucho más tangibles que los convencionales.
El Neuromarketing analiza de manera más precisa lo que el cliente siente, pero también lo que piensa, tanto de manera consciente como inconsciente. Priorizándolo ante lo que nos cuenta, ya que lo que nos comenta siempre puede estar condicionado y manipulado por él mismo de manera consciente. Para las marcas el Neuromarketing es una gran herramienta para optimizar los recursos de la empresa, prestando asistencia a nivel corporativo a la construcción y administración de productos enfocados de forma más concreta a contemplar pretenciones reales de los clientes.
El Neuromarketing hace uso de los conocimientos de los procesos cognitivos de la neurociencia y la neuropsicología para poderlos aplicar a la publicidad. La identificación de patrones acción-reacción o causa-efecto que ofrecen datos específicos para crear modelos y diseño de increíbles campañas de propaganda y productos optimizados para sus consumidores.
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