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¿Por qué el Neuromarketing?
Son varios estudios científicos los que reconocen que más del 80% de las elecciones de compra las hacemos de forma irracional, y que influyen una sucesión de factores como la personalidad, la relación con la marca, los olores, colores y sonidos del ámbito, las propiedades neurofisiológicas de la persona… y una extensa variedad de causantes emocionales que tienen el mayor peso en la toma de decisiones del comprador.
A tal punto, que se presume que entre un 80% a un 95% de nuestras elecciones se llevan a cabo de forma irracional. Y eso es precisamente lo que estudia el Neuromarketing. Se analizan los impactos como promociones y anuncios en el cerebro de los clientes, gracias a los más avanzados equipos de eyetracking, electroencefalogramas, sensores de respuesta galvánica en la piel o medidores de microgestos faciales.
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Más de
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años de experiencia
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Más de
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proyectos realizados
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Más de
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clientes
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Más de
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países trabajados
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Más de
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profesionales con experiencia
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Neuromarketing para consumer insights en Guadalajara
Somos un único laboratorio de Neuromarketing en Latinoamérica y España, que presta sus servicios a empresas de Guadalajara, y que permite brindar un servicio de estudio de comportamiento del consumidor y consultoría estratégica global para obtener consumer insights a partir de las reacciones no conscientes que subyacen en el accionar de los consumidores. Muchos empresarios de Guadalajara ya nos conocen, somos el laboratorio líder en la región, con más de 100 proyectos realizados.
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¿Ventajas del Neuromarketing?
El Neuromarketing es con la capacidad de medir todos los estímulos sin la obligación de preguntar al consumidor, como se hacía antes (y se sigue haciendo) en el marketing tradicional. Los estudios de Neuromarketing siempre serán muchísimo más precisos que los de otros tipos de marketing, gracias a las utilidades neurocientíficas y porque al ser fisiológicas, muchas de ellas son de manera inconsciente.
El Neuromarketing optimiza y fusiona los elementos de la propaganda, así como sus técnicas, para entender de forma más racional la relación emocional entre la conducta del cliente y su mente. Los datos que nos proporciona el Neuromarketing son muchísimo más tangibles que los convencionales.
El Neuromarketing analiza de manera más precisa lo que el consumidor siente, pero además lo que piensa, tanto de forma consciente como inconsciente. Priorizándolo frente lo que nos comenta, ya que lo que nos cuenta siempre puede estar condicionado y manipulado por él mismo de manera consciente. Para las marcas el Neuromarketing es una enorme herramienta para mejorar los recursos de la compañía, ayudando a nivel corporativo a la construcción y administración de productos enfocados de forma más concreta a contemplar pretenciones reales de los consumidores.
El Neuromarketing hace uso de los conocimientos de los procesos cognitivos de la neurociencia y la neuropsicología para poderlos utilizar a la publicidad. La identificación de patrones acción-reacción o causa-efecto que proporcionan datos particulares para hacer modelos y diseño de increíbles campañas de publicidad y productos optimizados para sus clientes.
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