neuromarketing-activomultimedia-4

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¿Por qué el Neuromarketing?

Son varios estudios investigadores los que admiten que más del 80% de las decisiones de adquisición las hacemos de forma irracional, y que influyen una secuencia de componentes como la personalidad, la relación con la marca, los olores, colores y sonidos del ambiente, las propiedades neurofisiológicas de la persona… y una gran variedad de causantes sentimentales que tienen el mayor peso en la toma de decisiones del cliente.

A tal punto, que se presume que entre un 80% a un 95% de nuestras decisiones se llevan a cabo de manera irracional. Y eso es exactamente lo que estudia el Neuromarketing. Se analizan los impactos como promociones y anuncios en el cerebro de los clientes, gracias a los más avanzados equipos de eyetracking, electroencefalogramas, sensores de respuesta galvánica en la piel o medidores de microgestos faciales.
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Más de

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años de experiencia
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Más de

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proyectos realizados
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Más de

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clientes
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Más de

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países trabajados
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Más de

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profesionales con experiencia
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Neuromarketing para consumer insights en Guayaquil

Somos un exclusivo laboratorio de Neuromarketing en Latinoamérica y España, que presta sus servicios a empresas de Guayaquil, y que permite brindar un servicio de estudio de comportamiento del consumidor y consultoría estratégica global para obtener consumer insights desde las reacciones no conscientes que subyacen en el accionar de los clientes. Muchos empresarios de Guayaquil ya nos conocen, somos el laboratorio líder en la región, con más de 100 proyectos realizados.
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¿Ventajas del Neuromarketing?

El Neuromarketing es con la capacidad de medir todos los estímulos sin la obligación de preguntar al consumidor, como se hacía antes (y se sigue haciendo) en el marketing tradicional. Los estudios de Neuromarketing siempre serán muchísimo más precisos que los de otros tipos de marketing, gracias a las utilidades neurocientíficas y porque al ser fisiológicas, muchas de ellas son de forma inconsciente.

El Neuromarketing optimiza y fusiona los elementos de la propaganda, así como sus técnicas, para comprender de manera más racional la relación emocional entre la conducta del cliente y su cabeza. Los datos que nos proporciona el Neuromarketing son muchísimo más tangibles que los convencionales.

El Neuromarketing analiza de manera más precisa lo que el consumidor siente, pero también lo que piensa, tanto de forma consciente como inconsciente. Priorizándolo ante lo que nos comenta, ya que lo que nos cuenta siempre puede estar condicionado y manipulado por él mismo de forma consciente. Para las marcas el Neuromarketing es una enorme utilidad para mejorar los elementos de la empresa, prestando asistencia a nivel corporativo a la construcción y administración de productos enfocados de manera más concreta a contemplar pretenciones reales de los clientes.

El Neuromarketing utiliza los entendimientos de los procesos cognitivos de la neurociencia y la neuropsicología para poderlos aplicar a la propaganda. La identificación de patrones acción-reacción o causa-efecto que proporcionan datos particulares para hacer modelos y diseño de excelentes campañas de propaganda y productos optimizados para sus clientes.
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