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¿Por qué el Neuromarketing?
Son numerosos estudios investigadores los que admiten que más del 80% de las elecciones de compra las hacemos de forma irracional, y que influyen una sucesión de componentes como la personalidad, la relación con la marca, los olores, colores y sonidos del ámbito, las propiedades neurofisiológicas de la persona… y una gran variedad de causantes sentimentales que tienen el mayor peso en la toma de decisiones del comprador.
Al nivel, que se presume que entre un 80% a un 95% de nuestras decisiones se llevan a cabo de forma irracional. Y eso es exactamente lo que estudia el Neuromarketing. Se analizan los impactos como promociones y anuncios en el cerebro de los clientes, gracias a los más avanzados equipos de eyetracking, electroencefalogramas, sensores de respuesta galvánica en la piel o medidores de microgestos faciales.
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Más de
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años de experiencia
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Más de
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proyectos realizados
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Más de
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clientes
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Más de
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países trabajados
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Más de
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profesionales con experiencia
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Neuromarketing para consumer insights en León
Somos un único laboratorio de Neuromarketing en Latinoamérica y España, que presta sus servicios a empresas de León, y que permite brindar un servicio de estudio de comportamiento del cliente y consultoría estratégica global para conseguir consumer insights desde las reacciones no conscientes que subyacen en el accionar de los consumidores. Muchos empresarios de León ya nos conocen, somos el laboratorio líder en la región, con más de 100 proyectos realizados.
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¿Ventajas del Neuromarketing?
El Neuromarketing es capaz de medir todos los estímulos sin la obligación de preguntar al cliente, como se hacía antes (y se sigue haciendo) en el marketing clásico. Los estudios de Neuromarketing siempre van a ser mucho más precisos que los de otros tipos de marketing, gracias a las herramientas neurocientíficas y porque al ser fisiológicas, muchas de ellas son de manera inconsciente.
El Neuromarketing optimiza y fusiona los elementos de la propaganda, así como sus técnicas, para entender de forma más racional la relación emocional entre la conducta del consumidor y su mente. Los datos que nos proporciona el Neuromarketing son mucho más tangibles que los comúnes.
El Neuromarketing analiza de forma más precisa lo que el cliente siente, pero además lo que piensa, tanto de forma consciente como inconsciente. Priorizándolo frente lo que nos cuenta, ya que lo que nos comenta siempre puede estar condicionado y manipulado por él mismo de manera consciente. Para las marcas el Neuromarketing es una enorme utilidad para mejorar los elementos de la empresa, prestando asistencia a nivel corporativo a la creación y gestión de productos enfocados de forma más concreta a contemplar necesidades reales de los consumidores.
El Neuromarketing hace uso de los entendimientos de los procesos cognitivos de la neurociencia y la neuropsicología para poderlos utilizar a la propaganda. La identificación de patrones acción-reacción o causa-efecto que ofrecen datos específicos para crear modelos y diseño de excelentes campañas de propaganda y productos optimizados para sus consumidores.
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