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¿Por qué el Neuromarketing?
Son numerosos estudios científicos los que admiten que más del 80% de las elecciones de adquisición las hacemos de forma irracional, y que influyen una sucesión de factores como la personalidad, la relación con la marca, los olores, colores y sonidos del ámbito, las propiedades neurofisiológicas de la persona… y una gran variedad de causantes emocionales que tienen el mayor peso en la toma de decisiones del comprador.
Al nivel, que se presume que entre un 80% a un 95% de nuestras elecciones se llevan a cabo de manera irracional. Y eso es exactamente lo que estudia el Neuromarketing. Se analizan los impactos como promociones y anuncios en el cerebro de los consumidores, gracias a los más avanzados equipos de eyetracking, electroencefalogramas, sensores de respuesta galvánica en la piel o medidores de microgestos faciales.
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Más de
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años de experiencia
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Más de
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proyectos realizados
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Más de
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clientes
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Más de
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países trabajados
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Más de
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profesionales con experiencia
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Neuromarketing para consumer insights en Nicaragua
Somos un exclusivo laboratorio de Neuromarketing en Latinoamérica y España, que presta sus servicios a empresas de Nicaragua, y que permite brindar un servicio de estudio de comportamiento del consumidor y consultoría estratégica global para conseguir consumer insights a partir de las reacciones no conscientes que subyacen en el comportamiento de los clientes. Muchos empresarios de Nicaragua ya nos conocen, somos el laboratorio líder en la región, con más de 100 proyectos realizados.
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¿Ventajas del Neuromarketing?
El Neuromarketing es capaz de medir todos los estímulos sin la obligación de preguntar al cliente, como se hacía antes (y se sigue haciendo) en el marketing tradicional. Los estudios de Neuromarketing siempre van a ser muchísimo más precisos que los de otros tipos de marketing, gracias a las herramientas neurocientíficas y porque al ser fisiológicas, muchas de ellas son de manera inconsciente.
El Neuromarketing optimiza y fusiona los elementos de la propaganda, así como sus técnicas, para entender de manera más racional la relación emocional entre la conducta del consumidor y su cabeza. Los datos que nos proporciona el Neuromarketing son muchísimo más tangibles que los convencionales.
El Neuromarketing analiza de forma más precisa lo que el consumidor siente, pero además lo que piensa, tanto de manera consciente como inconsciente. Priorizándolo ante lo que nos cuenta, ya que lo que nos comenta siempre puede estar condicionado y manipulado por él mismo de forma consciente. Para las marcas el Neuromarketing es una enorme herramienta para optimizar los elementos de la empresa, ayudando a nivel corporativo a la construcción y gestión de productos dirigidos de manera más concreta a cubrir necesidades reales de los clientes.
El Neuromarketing utiliza los entendimientos de los procesos cognitivos de la neurociencia y la neuropsicología para poderlos utilizar a la publicidad. La identificación de patrones acción-reacción o causa-efecto que proporcionan datos específicos para hacer modelos y diseño de excelentes campañas de publicidad y productos optimizados para sus consumidores.
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