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¿Por qué el Neuromarketing?
Son varios estudios investigadores los que admiten que más del 80% de las decisiones de adquisición las hacemos de forma irracional, y que influyen una secuencia de componentes como la personalidad, la relación con la marca, los olores, colores y sonidos del ámbito, las características neurofisiológicas de la persona… y una gran variedad de causantes emocionales que tienen el más grande peso en la toma de elecciones del cliente.
A tal punto, que se presume que entre un 80% a un 95% de nuestras decisiones se llevan a cabo de forma irracional. Y eso es precisamente lo que estudia el Neuromarketing. Se analizan los impactos como promociones y avisos en el cerebro de los clientes, gracias a los más avanzados equipos de eyetracking, electroencefalogramas, sensores de respuesta galvánica en la piel o medidores de microgestos faciales.
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Más de
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años de experiencia
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Más de
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proyectos realizados
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Más de
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clientes
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Más de
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países trabajados
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Más de
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profesionales con experiencia
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Neuromarketing para consumer insights en Perú
Somos un único laboratorio de Neuromarketing en Latinoamérica y España, que presta sus servicios a empresas de Perú, y que facilita brindar un servicio de estudio de accionar del cliente y consultoría estratégica global para obtener consumer insights a partir de las reacciones no conscientes que subyacen en el accionar de los consumidores. Muchos empresarios de Perú ya nos conocen, somos el laboratorio líder en la región, con más de 100 proyectos realizados.
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¿Ventajas del Neuromarketing?
El Neuromarketing es con la capacidad de medir todos los estímulos sin la obligación de preguntar al cliente, como se hacía antes (y se sigue haciendo) en el marketing clásico. Los estudios de Neuromarketing siempre van a ser muchísimo más precisos que los de otros tipos de marketing, por medio de las herramientas neurocientíficas y porque al ser fisiológicas, muchas de ellas son de manera inconsciente.
El Neuromarketing optimiza y fusiona los recursos de la propaganda, así como sus técnicas, para entender de manera más racional la relación emocional entre la conducta del cliente y su cabeza. Los datos que nos proporciona el Neuromarketing son mucho más tangibles que los comúnes.
El Neuromarketing analiza de manera más precisa lo que el consumidor siente, pero también lo que piensa, tanto de forma consciente como inconsciente. Priorizándolo frente lo que nos cuenta, ya que lo que nos comenta siempre puede estar condicionado y manipulado por él mismo de forma consciente. Para las marcas el Neuromarketing es una gran utilidad para optimizar los elementos de la empresa, ayudando a nivel corporativo a la creación y gestión de productos enfocados de manera más concreta a cubrir necesidades reales de los clientes.
El Neuromarketing utiliza los entendimientos de los procesos cognitivos de la neurociencia y la neuropsicología para poderlos aplicar a la propaganda. La identificación de patrones acción-reacción o causa-efecto que proporcionan datos específicos para crear modelos y diseño de excelentes campañas de propaganda y productos optimizados para sus clientes.
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