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¿Por qué el Neuromarketing?
Son numerosos estudios científicos los que reconocen que más del 80% de las elecciones de adquisición las hacemos de forma irracional, y que influyen una serie de causantes como la personalidad, la relación con la marca, los olores, colores y sonidos del ámbito, las propiedades neurofisiológicas de la persona… y una extensa variedad de componentes emocionales que tienen el mayor peso en la toma de elecciones del comprador.
Al nivel, que se presume que entre un 80% a un 95% de nuestras decisiones se llevan a cabo de manera irracional. Y eso es precisamente lo que estudia el Neuromarketing. Se analizan los impactos como promociones y avisos en el cerebro de los clientes, gracias a los más avanzados equipos de eyetracking, electroencefalogramas, sensores de respuesta galvánica en la piel o medidores de microgestos faciales.
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Más de
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años de experiencia
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Más de
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proyectos realizados
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Más de
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clientes
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Más de
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países trabajados
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Más de
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profesionales con experiencia
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Neuromarketing para consumer insights en Puebla
Somos un único laboratorio de Neuromarketing en Latinoamérica y España, que presta sus servicios a empresas de Puebla, y que permite brindar un servicio de estudio de accionar del cliente y consultoría estratégica global para obtener consumer insights a partir de las reacciones no conscientes que subyacen en el accionar de los clientes. Muchos empresarios de Puebla ya nos conocen, somos el laboratorio líder en la región, con más de 100 proyectos realizados.
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¿Ventajas del Neuromarketing?
El Neuromarketing es con la capacidad de medir todos los estímulos sin la necesidad de preguntar al consumidor, como se hacía antes (y se sigue haciendo) en el marketing clásico. Los estudios de Neuromarketing siempre van a ser muchísimo más precisos que los de otros tipos de marketing, por medio de las utilidades neurocientíficas y porque al ser fisiológicas, muchas de ellas son de forma inconsciente.
El Neuromarketing optimiza y fusiona los recursos de la propaganda, así como sus técnicas, para entender de manera más racional la relación emocional entre la conducta del consumidor y su cabeza. Los datos que nos proporciona el Neuromarketing son muchísimo más tangibles que los convencionales.
El Neuromarketing evalúa de manera más precisa lo que el consumidor siente, pero también lo que piensa, tanto de forma consciente como inconsciente. Priorizándolo frente lo que nos cuenta, ya que lo que nos comenta siempre puede estar condicionado y manipulado por él mismo de forma consciente. Para las marcas el Neuromarketing es una enorme utilidad para optimizar los recursos de la compañía, prestando asistencia a nivel corporativo a la construcción y gestión de productos dirigidos de manera más concreta a contemplar necesidades reales de los clientes.
El Neuromarketing utiliza los entendimientos de los procesos cognitivos de la neurociencia y la neuropsicología para poderlos utilizar a la propaganda. La identificación de patrones acción-reacción o causa-efecto que proporcionan datos particulares para hacer modelos y diseño de increíbles campañas de propaganda y productos optimizados para sus clientes.
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