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¿Por qué el Neuromarketing?
Son numerosos estudios investigadores los que admiten que más del 80% de las decisiones de adquisición las hacemos de manera irracional, y que influyen una serie de factores como la personalidad, la relación con la marca, los olores, colores y sonidos del ámbito, las características neurofisiológicas de la persona… y una extensa variedad de causantes emocionales que tienen el mayor peso en la toma de decisiones del cliente.
Al nivel, que se presume que entre un 80% a un 95% de nuestras elecciones se llevan a cabo de forma irracional. Y eso es precisamente lo que estudia el Neuromarketing. Se analizan los impactos como promociones y anuncios en el cerebro de los clientes, gracias a los más avanzados equipos de eyetracking, electroencefalogramas, sensores de respuesta galvánica en la piel o medidores de microgestos faciales.
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Más de
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años de experiencia
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Más de
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proyectos realizados
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Más de
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clientes
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Más de
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países trabajados
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Más de
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profesionales con experiencia
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Neuromarketing para consumer insights en Puerto Rico
Somos un exclusivo laboratorio de Neuromarketing en Latinoamérica y España, que presta sus servicios a empresas de Puerto Rico, y que permite brindar un servicio de estudio de accionar del cliente y consultoría estratégica global para conseguir consumer insights desde las reacciones no conscientes que subyacen en el accionar de los clientes. Muchos empresarios de Puerto Rico ya nos conocen, somos el laboratorio líder en la región, con más de 100 proyectos realizados.
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¿Ventajas del Neuromarketing?
El Neuromarketing es con la capacidad de medir todos los estímulos sin la necesidad de preguntar al consumidor, como se hacía antes (y se sigue haciendo) en el marketing clásico. Los estudios de Neuromarketing siempre serán mucho más precisos que los de otros tipos de marketing, por medio de las herramientas neurocientíficas y porque al ser fisiológicas, muchas de ellas son de forma inconsciente.
El Neuromarketing optimiza y fusiona los recursos de la publicidad, así como sus técnicas, para entender de forma más racional la relación emocional entre la conducta del cliente y su cabeza. Los datos que nos brinda el Neuromarketing son mucho más tangibles que los convencionales.
El Neuromarketing evalúa de forma más precisa lo que el consumidor siente, pero además lo que piensa, tanto de manera consciente como inconsciente. Priorizándolo frente lo que nos cuenta, ya que lo que nos cuenta siempre puede estar condicionado y manipulado por él mismo de manera consciente. Para las marcas el Neuromarketing es una gran herramienta para optimizar los elementos de la empresa, prestando asistencia a nivel corporativo a la creación y gestión de productos dirigidos de forma más concreta a cubrir pretenciones reales de los consumidores.
El Neuromarketing hace uso de los conocimientos de los procesos cognitivos de la neurociencia y la neuropsicología para poderlos aplicar a la propaganda. La identificación de patrones acción-reacción o causa-efecto que ofrecen datos específicos para hacer modelos y diseño de excelentes campañas de publicidad y productos optimizados para sus clientes.
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