neuromarketing-activomultimedia-4

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¿Por qué el Neuromarketing?

Son varios estudios científicos los que admiten que más del 80% de las elecciones de adquisición las hacemos de manera irracional, y que influyen una sucesión de componentes como la personalidad, la relación con la marca, los olores, colores y sonidos del ámbito, las propiedades neurofisiológicas de la persona… y una extensa variedad de componentes sentimentales que tienen el mayor peso en la toma de elecciones del cliente.

A tal punto, que se presume que entre un 80% a un 95% de nuestras decisiones se llevan a cabo de forma irracional. Y eso es exactamente lo que estudia el Neuromarketing. Se analizan los impactos como promociones y anuncios en el cerebro de los clientes, por medio de los más avanzados equipos de eyetracking, electroencefalogramas, sensores de respuesta galvánica en la piel o medidores de microgestos faciales.
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Más de

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años de experiencia
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Más de

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proyectos realizados
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Más de

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clientes
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Más de

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países trabajados
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Más de

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profesionales con experiencia
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Neuromarketing para consumer insights en República Dominicana

Somos un exclusivo laboratorio de Neuromarketing en Latinoamérica y España, que presta sus servicios a empresas de República Dominicana, y que permite brindar un servicio de estudio de accionar del cliente y consultoría estratégica global para obtener consumer insights desde las reacciones no conscientes que subyacen en el comportamiento de los consumidores. Muchos empresarios de República Dominicana ya nos conocen, somos el laboratorio líder en la región, con más de 100 proyectos realizados.
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¿Ventajas del Neuromarketing?

El Neuromarketing es con la capacidad de medir todos los estímulos sin la obligación de preguntar al cliente, como se hacía antes (y se sigue haciendo) en el marketing clásico. Los estudios de Neuromarketing siempre serán muchísimo más precisos que los de otros tipos de marketing, por medio de las utilidades neurocientíficas y porque al ser fisiológicas, muchas de ellas son de forma inconsciente.

El Neuromarketing optimiza y fusiona los elementos de la publicidad, de esta forma como sus técnicas, para comprender de forma más racional la relación emocional entre la conducta del consumidor y su cabeza. Los datos que nos brinda el Neuromarketing son muchísimo más tangibles que los convencionales.

El Neuromarketing analiza de forma más precisa lo que el cliente siente, pero además lo que piensa, tanto de forma consciente como inconsciente. Priorizándolo ante lo que nos cuenta, ya que lo que nos cuenta siempre puede estar condicionado y manipulado por él mismo de manera consciente. Para las marcas el Neuromarketing es una enorme utilidad para optimizar los recursos de la compañía, ayudando a nivel corporativo a la creación y administración de productos enfocados de forma más concreta a contemplar pretenciones reales de los consumidores.

El Neuromarketing utiliza los entendimientos de los procesos cognitivos de la neurociencia y la neuropsicología para poderlos aplicar a la publicidad. La identificación de patrones acción-reacción o causa-efecto que proporcionan datos específicos para hacer modelos y diseño de excelentes campañas de publicidad y productos optimizados para sus consumidores.
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