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¿Por qué el Neuromarketing?
Son numerosos estudios científicos los que admiten que más del 80% de las decisiones de compra las hacemos de manera irracional, y que influyen una serie de factores como la personalidad, la relación con la marca, los olores, colores y sonidos del ámbito, las características neurofisiológicas de la persona… y una gran variedad de factores emocionales que tienen el más grande peso en la toma de elecciones del comprador.
Al nivel, que se presume que entre un 80% a un 95% de nuestras decisiones se llevan a cabo de manera irracional. Y eso es precisamente lo que estudia el Neuromarketing. Se analizan los impactos como promociones y anuncios en el cerebro de los clientes, gracias a los más avanzados equipos de eyetracking, electroencefalogramas, sensores de respuesta galvánica en la piel o medidores de microgestos faciales.
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años de experiencia
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proyectos realizados
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clientes
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países trabajados
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profesionales con experiencia
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Neuromarketing para consumer insights en San José de Costa Rica
Somos un exclusivo laboratorio de Neuromarketing en Costa Rica, que presta sus servicios a empresas de San José de Costa Rica, y que facilita brindar un servicio de estudio de comportamiento del consumidor y consultoría estratégica global para conseguir consumer insights desde las reacciones no conscientes que subyacen en el comportamiento de los consumidores. Muchos empresarios de San José de Costa Rica ya nos conocen, somos el laboratorio líder en la región, con más de 100 proyectos realizados.
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¿Ventajas del Neuromarketing?
El Neuromarketing es capaz de medir todos los estímulos sin la obligación de preguntar al consumidor, como se hacía antes (y se sigue haciendo) en el marketing clásico. Los estudios de Neuromarketing siempre van a ser mucho más precisos que los de otros tipos de marketing, por medio de las utilidades neurocientíficas y porque al ser fisiológicas, muchas de ellas son de manera inconsciente.
El Neuromarketing optimiza y fusiona los recursos de la publicidad, así como sus técnicas, para comprender de manera más racional la relación emocional entre la conducta del cliente y su cabeza. Los datos que nos proporciona el Neuromarketing son muchísimo más tangibles que los comúnes.
El Neuromarketing evalúa de forma más precisa lo que el cliente siente, pero también lo que piensa, tanto de forma consciente como inconsciente. Priorizándolo ante lo que nos cuenta, ya que lo que nos comenta siempre puede estar condicionado y manipulado por él mismo de forma consciente. Para las marcas el Neuromarketing es una gran herramienta para mejorar los elementos de la compañía, ayudando a nivel corporativo a la construcción y gestión de productos enfocados de manera más concreta a cubrir necesidades reales de los consumidores.
El Neuromarketing hace uso de los entendimientos de los procesos cognitivos de la neurociencia y la neuropsicología para poderlos utilizar a la publicidad. La identificación de patrones acción-reacción o causa-efecto que ofrecen datos particulares para hacer modelos y diseño de excelentes campañas de publicidad y productos optimizados para sus clientes.
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Más de
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años de experiencia
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Más de
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proyectos realizados
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Más de
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clientes
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Más de
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países trabajados
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Más de
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profesionales con experiencia
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