neuromarketing-activomultimedia-3

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¿Por qué el Neuromarketing?

Son numerosos estudios investigadores los que reconocen que más del 80% de las elecciones de adquisición las hacemos de forma irracional, y que influyen una sucesión de causantes como la personalidad, la relación con la marca, los olores, colores y sonidos del ambiente, las características neurofisiológicas de la persona… y una gran variedad de factores emocionales que tienen el más grande peso en la toma de elecciones del cliente.

A tal punto, que se presume que entre un 80% a un 95% de nuestras decisiones se llevan a cabo de forma irracional. Y eso es exactamente lo que estudia el Neuromarketing. Se analizan los impactos como promociones y anuncios en el cerebro de los clientes, por medio de los más avanzados equipos de eyetracking, electroencefalogramas, sensores de respuesta galvánica en la piel o medidores de microgestos faciales.
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Más de

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años de experiencia
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Más de

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proyectos realizados
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Más de

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clientes
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Más de

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países trabajados
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Más de

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profesionales con experiencia
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Neuromarketing para consumer insights en Santiago de Chile

Somos un exclusivo laboratorio de Neuromarketing en Latinoamérica y España, que presta sus servicios a empresas de Santiago de Chile, y que permite brindar un servicio de estudio de accionar del cliente y consultoría estratégica global para obtener consumer insights desde las reacciones no conscientes que subyacen en el comportamiento de los consumidores. Muchos empresarios de Santiago de Chile ya nos conocen, somos el laboratorio líder en la región, con más de 100 proyectos realizados.
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¿Ventajas del Neuromarketing?

El Neuromarketing es con la capacidad de medir todos los estímulos sin la necesidad de preguntar al cliente, como se hacía antes (y se sigue haciendo) en el marketing clásico. Los estudios de Neuromarketing siempre serán muchísimo más precisos que los de otros tipos de marketing, gracias a las herramientas neurocientíficas y porque al ser fisiológicas, muchas de ellas son de forma inconsciente.

El Neuromarketing optimiza y fusiona los recursos de la publicidad, así como sus técnicas, para entender de manera más racional la relación emocional entre la conducta del consumidor y su mente. Los datos que nos proporciona el Neuromarketing son mucho más tangibles que los comúnes.

El Neuromarketing evalúa de forma más precisa lo que el cliente siente, pero también lo que piensa, tanto de manera consciente como inconsciente. Priorizándolo ante lo que nos cuenta, ya que lo que nos comenta siempre puede estar condicionado y manipulado por él mismo de forma consciente. Para las marcas el Neuromarketing es una gran herramienta para optimizar los elementos de la empresa, prestando asistencia a nivel corporativo a la creación y administración de productos dirigidos de forma más concreta a cubrir pretenciones reales de los consumidores.

El Neuromarketing utiliza los entendimientos de los procesos cognitivos de la neurociencia y la neuropsicología para poderlos utilizar a la publicidad. La identificación de patrones acción-reacción o causa-efecto que proporcionan datos particulares para crear modelos y diseño de increíbles campañas de propaganda y productos optimizados para sus consumidores.
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