Empresas de Neuromarketing: todo lo que demanda en Colombia

[av_image src=’https://activomultimedia.com/wp-content/uploads/2016/12/7.jpg’ attachment=’1424′ attachment_size=’full’ align=’center’ styling=» hover=» link=» target=» caption=» font_size=» appearance=» overlay_opacity=’0.4′ overlay_color=’#000000′ overlay_text_color=’#ffffff’ animation=’no-animation’ custom_class=» admin_preview_bg=»][/av_image]

[av_textblock size=» font_color=» color=» custom_class=» admin_preview_bg=»]

¿Por qué el Neuromarketing?

Son numerosos estudios científicos los que reconocen que más del 80% de las decisiones de compra las hacemos de manera irracional, y que influyen una secuencia de componentes como la personalidad, la relación con la marca, los olores, colores y sonidos del ámbito, las características neurofisiológicas de la persona… y una gran variedad de componentes emocionales que tienen el mayor peso en la toma de decisiones del comprador.

A tal punto, que se presume que entre un 80% a un 95% de nuestras elecciones se llevan a cabo de manera irracional. Y eso es precisamente lo que estudia el Neuromarketing. Se analizan los impactos como promociones y anuncios en el cerebro de los consumidores, gracias a los más avanzados equipos de eyetracking, electroencefalogramas, sensores de respuesta galvánica en la piel o medidores de microgestos faciales.
[/av_textblock]

[av_one_fifth first min_height=» vertical_alignment=» space=» custom_margin=» margin=’0px’ link=» linktarget=» link_hover=» padding=’0px’ border=» border_color=» radius=’0px’ background=’bg_color’ background_color=» background_gradient_color1=» background_gradient_color2=» background_gradient_direction=’vertical’ src=» background_position=’top left’ background_repeat=’no-repeat’ animation=» mobile_breaking=» mobile_display=» av_uid=’av-228mb’][/av_one_fifth]

[av_three_fifth min_height=» vertical_alignment=» space=» custom_margin=» margin=’0px’ link=» linktarget=» link_hover=» padding=’0px’ border=» border_color=» radius=’0px’ background=’bg_color’ background_color=» background_gradient_color1=» background_gradient_color2=» background_gradient_direction=’vertical’ src=» background_position=’top left’ background_repeat=’no-repeat’ animation=» mobile_breaking=» mobile_display=» av_uid=’av-698r’]
[av_heading tag=’h3′ padding=’0′ heading=’EXPERIENCIA‘ color=’custom-color-heading’ style=’blockquote modern-quote modern-centered’ custom_font=’#222222′ size=’28’ subheading_active=’subheading_below’ subheading_size=’18’ custom_class=» admin_preview_bg=»][/av_heading]

[av_hr class=’custom’ height=’50’ shadow=’no-shadow’ position=’center’ custom_border=’av-border-thin’ custom_width=’50px’ custom_border_color=’#f37221′ custom_margin_top=’30px’ custom_margin_bottom=’0px’ icon_select=’yes’ custom_icon_color=’#f37221′ icon=’ue82b’ font=’entypo-fontello’ admin_preview_bg=»]
[/av_three_fifth]

[av_one_fifth min_height=» vertical_alignment=» space=» custom_margin=» margin=’0px’ link=» linktarget=» link_hover=» padding=’0px’ border=» border_color=» radius=’0px’ background=’bg_color’ background_color=» background_gradient_color1=» background_gradient_color2=» background_gradient_direction=’vertical’ src=» background_position=’top left’ background_repeat=’no-repeat’ animation=» mobile_breaking=» mobile_display=» av_uid=’av-ovgj’][/av_one_fifth]

[av_one_fifth first min_height=» vertical_alignment=» space=» custom_margin=» margin=’0px’ link=» linktarget=» link_hover=» padding=’0px’ border=» border_color=» radius=’0px’ background=’bg_color’ background_color=» background_gradient_color1=» background_gradient_color2=» background_gradient_direction=’vertical’ src=» background_position=’top left’ background_repeat=’no-repeat’ animation=» mobile_breaking=» mobile_display=» av_uid=’av-ovgj’]
[av_font_icon icon=’ue812′ font=’entypo-fontello’ style=» caption=» link=» linktarget=» size=’40px’ position=’center’ color=’#666666′ admin_preview_bg=»][/av_font_icon]

[av_textblock size=’16’ font_color=’custom’ color=’#666666′ admin_preview_bg=»]

Más de

[/av_textblock]

[av_animated_numbers number=’20’ icon_select=’no’ icon=’ue800′ font=’entypo-fontello’ font_size=» font_size_description=» link=» linktarget=’no’ color=’font-custom’ custom_color=’#666666′ admin_preview_bg=»]
años de experiencia
[/av_animated_numbers]
[/av_one_fifth]

[av_one_fifth min_height=» vertical_alignment=» space=» custom_margin=» margin=’0px’ link=» linktarget=» link_hover=» padding=’0px’ border=» border_color=» radius=’0px’ background=’bg_color’ background_color=» background_gradient_color1=» background_gradient_color2=» background_gradient_direction=’vertical’ src=» background_position=’top left’ background_repeat=’no-repeat’ animation=» mobile_breaking=» mobile_display=» av_uid=’av-ovgj’]
[av_font_icon icon=’ue8c5′ font=’entypo-fontello’ style=» caption=» link=» linktarget=» size=’40px’ position=’center’ color=’#44546a’ av_uid=’av-12sm7′ custom_class=» admin_preview_bg=»][/av_font_icon]

[av_textblock size=’16’ font_color=’custom’ color=’#666666′ admin_preview_bg=»]

Más de

[/av_textblock]

[av_animated_numbers number=’500′ icon_select=’no’ icon=’ue800′ font=’entypo-fontello’ font_size=» font_size_description=» link=» linktarget=’no’ color=’font-custom’ custom_color=’#666666′ admin_preview_bg=»]
proyectos realizados
[/av_animated_numbers]
[/av_one_fifth]

[av_one_fifth min_height=» vertical_alignment=» space=» custom_margin=» margin=’0px’ link=» linktarget=» link_hover=» padding=’0px’ border=» border_color=» radius=’0px’ background=’bg_color’ background_color=» background_gradient_color1=» background_gradient_color2=» background_gradient_direction=’vertical’ src=» background_position=’top left’ background_repeat=’no-repeat’ animation=» mobile_breaking=» mobile_display=» av_uid=’av-ovgj’]
[av_font_icon icon=’ue827′ font=’entypo-fontello’ style=» caption=» link=» linktarget=» size=’40px’ position=’center’ color=’#666666′ admin_preview_bg=»][/av_font_icon]

[av_textblock size=’16’ font_color=’custom’ color=’#666666′ admin_preview_bg=»]

Más de

[/av_textblock]

[av_animated_numbers number=’300′ icon_select=’no’ icon=’ue800′ font=’entypo-fontello’ font_size=» font_size_description=» link=» linktarget=’no’ color=’font-custom’ custom_color=’#666666′ admin_preview_bg=»]
clientes
[/av_animated_numbers]
[/av_one_fifth]

[av_one_fifth min_height=» vertical_alignment=» space=» custom_margin=» margin=’0px’ link=» linktarget=» link_hover=» padding=’0px’ border=» border_color=» radius=’0px’ background=’bg_color’ background_color=» background_gradient_color1=» background_gradient_color2=» background_gradient_direction=’vertical’ src=» background_position=’top left’ background_repeat=’no-repeat’ animation=» mobile_breaking=» mobile_display=» av_uid=’av-ovgj’]
[av_font_icon icon=’ue8b1′ font=’entypo-fontello’ style=» caption=» link=» linktarget=» size=’40px’ position=’center’ color=’#666666′ admin_preview_bg=»][/av_font_icon]

[av_textblock size=’16’ font_color=’custom’ color=’#666666′ admin_preview_bg=»]

Más de

[/av_textblock]

[av_animated_numbers number=’20’ icon_select=’no’ icon=’ue800′ font=’entypo-fontello’ font_size=» font_size_description=» link=» linktarget=’no’ color=’font-custom’ custom_color=’#666666′ admin_preview_bg=»]
países trabajados
[/av_animated_numbers]
[/av_one_fifth]

[av_one_fifth min_height=» vertical_alignment=» space=» custom_margin=» margin=’0px’ link=» linktarget=» link_hover=» padding=’0px’ border=» border_color=» radius=’0px’ background=’bg_color’ background_color=» background_gradient_color1=» background_gradient_color2=» background_gradient_direction=’vertical’ src=» background_position=’top left’ background_repeat=’no-repeat’ animation=» mobile_breaking=» mobile_display=» av_uid=’av-ovgj’]
[av_font_icon icon=’ue80a’ font=’entypo-fontello’ style=» caption=» link=» linktarget=» size=’40px’ position=’center’ color=’#666666′ admin_preview_bg=»][/av_font_icon]

[av_textblock size=’16’ font_color=’custom’ color=’#666666′ admin_preview_bg=»]

Más de

[/av_textblock]

[av_animated_numbers number=’30’ icon_select=’no’ icon=’ue800′ font=’entypo-fontello’ font_size=» font_size_description=» link=» linktarget=’no’ color=’font-custom’ custom_color=’#666666′ admin_preview_bg=»]
profesionales con experiencia
[/av_animated_numbers]
[/av_one_fifth]

[av_one_full first min_height=» vertical_alignment=» space=» custom_margin=» margin=’0px’ padding=’0px’ border=» border_color=» radius=’0px’ background_color=» src=» background_position=’top left’ background_repeat=’no-repeat’ animation=» mobile_display=»]

[av_textblock size=» font_color=» color=» custom_class=» admin_preview_bg=»]

Neuromarketing para consumer insights en Santo Domingo

Somos un único laboratorio de Neuromarketing en Latinoamérica y España, que presta sus servicios a empresas de Santo Domingo, y que permite brindar un servicio de estudio de accionar del cliente y consultoría estratégica global para conseguir consumer insights desde las reacciones no conscientes que subyacen en el comportamiento de los clientes. Muchos empresarios de Santo Domingo ya nos conocen, somos el laboratorio líder en la región, con más de 100 proyectos realizados.
[/av_textblock]

[/av_one_full][av_one_fifth first min_height=» vertical_alignment=» space=» custom_margin=» margin=’0px’ link=» linktarget=» link_hover=» padding=’0px’ border=» border_color=» radius=’0px’ background=’bg_color’ background_color=» background_gradient_color1=» background_gradient_color2=» background_gradient_direction=’vertical’ src=» background_position=’top left’ background_repeat=’no-repeat’ animation=» mobile_breaking=» mobile_display=» av_uid=’av-228mb’][/av_one_fifth]

[av_three_fifth min_height=» vertical_alignment=» space=» custom_margin=» margin=’0px’ link=» linktarget=» link_hover=» padding=’0px’ border=» border_color=» radius=’0px’ background=’bg_color’ background_color=» background_gradient_color1=» background_gradient_color2=» background_gradient_direction=’vertical’ src=» background_position=’top left’ background_repeat=’no-repeat’ animation=» mobile_breaking=» mobile_display=» av_uid=’av-698r’]
[av_heading tag=’h3′ padding=’0′ heading=’CLIENTES‘ color=’custom-color-heading’ style=’blockquote modern-quote modern-centered’ custom_font=’#222222′ size=’28’ subheading_active=’subheading_below’ subheading_size=’18’ custom_class=» admin_preview_bg=»][/av_heading]

[av_hr class=’custom’ height=’50’ shadow=’no-shadow’ position=’center’ custom_border=’av-border-thin’ custom_width=’50px’ custom_border_color=’#f37221′ custom_margin_top=’30px’ custom_margin_bottom=’30px’ icon_select=’yes’ custom_icon_color=’#f37221′ icon=’ue80b’ font=’entypo-fontello’ admin_preview_bg=»]
[/av_three_fifth]

[av_one_fifth min_height=» vertical_alignment=» space=» custom_margin=» margin=’0px’ link=» linktarget=» link_hover=» padding=’0px’ border=» border_color=» radius=’0px’ background=’bg_color’ background_color=» background_gradient_color1=» background_gradient_color2=» background_gradient_direction=’vertical’ src=» background_position=’top left’ background_repeat=’no-repeat’ animation=» mobile_breaking=» mobile_display=» av_uid=’av-ovgj’][/av_one_fifth]

[av_slideshow size=’no scaling’ animation=’fade’ autoplay=’true’ interval=’5′ control_layout=’av-control-hidden’]
[av_slide id=’1251′][/av_slide]
[av_slide id=’1252′][/av_slide]
[av_slide id=’1253′][/av_slide]
[av_slide id=’1254′][/av_slide]
[av_slide id=’1255′][/av_slide]
[av_slide id=’1256′][/av_slide]
[av_slide id=’1257′][/av_slide]
[av_slide id=’1258′][/av_slide]
[av_slide id=’1259′][/av_slide]
[av_slide id=’1260′][/av_slide]
[av_slide id=’1261′][/av_slide]
[/av_slideshow]

[av_one_full first min_height=» vertical_alignment=» space=» custom_margin=» margin=’0px’ padding=’0px’ border=» border_color=» radius=’0px’ background_color=» src=» background_position=’top left’ background_repeat=’no-repeat’ animation=» mobile_display=»]

[av_textblock size=» font_color=» color=» custom_class=» admin_preview_bg=»]

¿Ventajas del Neuromarketing?

El Neuromarketing es con la capacidad de medir todos los estímulos sin la necesidad de preguntar al consumidor, como se hacía antes (y se sigue haciendo) en el marketing clásico. Los estudios de Neuromarketing siempre serán muchísimo más precisos que los de otros tipos de marketing, por medio de las utilidades neurocientíficas y porque al ser fisiológicas, muchas de ellas son de manera inconsciente.

El Neuromarketing optimiza y fusiona los recursos de la propaganda, de esta forma como sus técnicas, para entender de manera más racional la relación emocional entre la conducta del consumidor y su cabeza. Los datos que nos proporciona el Neuromarketing son muchísimo más tangibles que los comúnes.

El Neuromarketing evalúa de manera más precisa lo que el cliente siente, pero también lo que piensa, tanto de forma consciente como inconsciente. Priorizándolo ante lo que nos cuenta, ya que lo que nos comenta siempre puede estar condicionado y manipulado por él mismo de forma consciente. Para las marcas el Neuromarketing es una gran herramienta para optimizar los elementos de la compañía, ayudando a nivel corporativo a la creación y gestión de productos dirigidos de manera más concreta a cubrir necesidades reales de los clientes.

El Neuromarketing hace uso de los entendimientos de los procesos cognitivos de la neurociencia y la neuropsicología para poderlos aplicar a la propaganda. La identificación de patrones acción-reacción o causa-efecto que ofrecen datos específicos para hacer modelos y diseño de increíbles campañas de propaganda y productos optimizados para sus clientes.
[/av_textblock]

[/av_one_full][av_one_fifth first min_height=» vertical_alignment=» space=» custom_margin=» margin=’0px’ link=» linktarget=» link_hover=» padding=’0px’ border=» border_color=» radius=’0px’ background=’bg_color’ background_color=» background_gradient_color1=» background_gradient_color2=» background_gradient_direction=’vertical’ src=» background_position=’top left’ background_repeat=’no-repeat’ animation=» mobile_breaking=» mobile_display=» av_uid=’av-ovgj’][/av_one_fifth]

[av_three_fifth min_height=» vertical_alignment=» space=» custom_margin=» margin=’0px’ link=» linktarget=» link_hover=» padding=’0px’ border=» border_color=» radius=’0px’ background=’bg_color’ background_color=» background_gradient_color1=» background_gradient_color2=» background_gradient_direction=’vertical’ src=» background_position=’top left’ background_repeat=’no-repeat’ animation=» mobile_breaking=» mobile_display=» av_uid=’av-ovgj’]
[av_heading tag=’h3′ padding=’0′ heading=’NUESTRAS OFICINAS‘ color=’custom-color-heading’ style=’blockquote modern-quote modern-centered’ custom_font=’#222222′ size=’28’ subheading_active=’subheading_below’ subheading_size=’18’ custom_class=» admin_preview_bg=»][/av_heading]

[av_hr class=’custom’ height=’50’ shadow=’no-shadow’ position=’center’ custom_border=’av-border-thin’ custom_width=’50px’ custom_border_color=’#f37221′ custom_margin_top=’30px’ custom_margin_bottom=’30px’ icon_select=’yes’ custom_icon_color=’#f37221′ icon=’ue842′ font=’entypo-fontello’ admin_preview_bg=»]
[/av_three_fifth]

[av_one_fifth min_height=» vertical_alignment=» space=» custom_margin=» margin=’0px’ link=» linktarget=» link_hover=» padding=’0px’ border=» border_color=» radius=’0px’ background=’bg_color’ background_color=» background_gradient_color1=» background_gradient_color2=» background_gradient_direction=’vertical’ src=» background_position=’top left’ background_repeat=’no-repeat’ animation=» mobile_breaking=» mobile_display=» av_uid=’av-ovgj’][/av_one_fifth]

[av_one_fifth first min_height=’av-equal-height-column’ vertical_alignment=’av-align-middle’ space=» margin=’0px’ margin_sync=’true’ padding=’0px’ padding_sync=’true’ border=» border_color=» radius=’0px’ radius_sync=’true’ background_color=» src=» attachment=» attachment_size=» background_position=’top left’ background_repeat=’no-repeat’ animation=» mobile_display=»]
[av_icon_box position=’top’ icon_style=» boxed=» icon=’ue8b1′ font=’entypo-fontello’ title=’Panamá’ link=» linktarget=» linkelement=» font_color=» custom_title=» custom_content=» color=» custom_bg=» custom_font=» custom_border=» custom_class=’paises’ admin_preview_bg=»][/av_icon_box]
[/av_one_fifth]

[av_one_fifth min_height=» vertical_alignment=» space=» custom_margin=» margin=’0px’ link=» linktarget=» link_hover=» padding=’0px’ border=» border_color=» radius=’0px’ background=’bg_color’ background_color=» background_gradient_color1=» background_gradient_color2=» background_gradient_direction=’vertical’ src=» background_position=’top left’ background_repeat=’no-repeat’ animation=» mobile_breaking=» mobile_display=» av_uid=’av-ovgj’]
[av_icon_box position=’top’ icon_style=» boxed=» icon=’ue8b1′ font=’entypo-fontello’ title=’España’ link=» linktarget=» linkelement=» font_color=» custom_title=» custom_content=» color=» custom_bg=» custom_font=» custom_border=» custom_class=’paises’ admin_preview_bg=»][/av_icon_box]
[/av_one_fifth]

[av_one_fifth min_height=» vertical_alignment=» space=» custom_margin=» margin=’0px’ link=» linktarget=» link_hover=» padding=’0px’ border=» border_color=» radius=’0px’ background=’bg_color’ background_color=» background_gradient_color1=» background_gradient_color2=» background_gradient_direction=’vertical’ src=» background_position=’top left’ background_repeat=’no-repeat’ animation=» mobile_breaking=» mobile_display=» av_uid=’av-ovgj’]
[av_icon_box position=’top’ icon_style=» boxed=» icon=’ue8b1′ font=’entypo-fontello’ title=’Colombia’ link=» linktarget=» linkelement=» font_color=» custom_title=» custom_content=» color=» custom_bg=» custom_font=» custom_border=» custom_class=’paises’ admin_preview_bg=»][/av_icon_box]
[/av_one_fifth]

[av_one_fifth min_height=» vertical_alignment=» space=» custom_margin=» margin=’0px’ link=» linktarget=» link_hover=» padding=’0px’ border=» border_color=» radius=’0px’ background=’bg_color’ background_color=» background_gradient_color1=» background_gradient_color2=» background_gradient_direction=’vertical’ src=» background_position=’top left’ background_repeat=’no-repeat’ animation=» mobile_breaking=» mobile_display=» av_uid=’av-ovgj’]
[av_icon_box position=’top’ icon_style=» boxed=» icon=’ue8b1′ font=’entypo-fontello’ title=’México’ link=» linktarget=» linkelement=» font_color=» custom_title=» custom_content=» color=» custom_bg=» custom_font=» custom_border=» custom_class=’paises’ admin_preview_bg=»][/av_icon_box]
[/av_one_fifth]

[av_one_fifth min_height=» vertical_alignment=» space=» custom_margin=» margin=’0px’ link=» linktarget=» link_hover=» padding=’0px’ border=» border_color=» radius=’0px’ background=’bg_color’ background_color=» background_gradient_color1=» background_gradient_color2=» background_gradient_direction=’vertical’ src=» background_position=’top left’ background_repeat=’no-repeat’ animation=» mobile_breaking=» mobile_display=» av_uid=’av-ovgj’]
[av_icon_box position=’top’ icon_style=» boxed=» icon=’ue8b1′ font=’entypo-fontello’ title=’E.E.U.U.’ link=» linktarget=» linkelement=» font_color=» custom_title=» custom_content=» color=» custom_bg=» custom_font=» custom_border=» custom_class=’paises’ admin_preview_bg=»][/av_icon_box]
[/av_one_fifth]

[av_hr class=’invisible’ height=’50’ shadow=’no-shadow’ position=’center’ custom_border=’av-border-thin’ custom_width=’50px’ custom_border_color=» custom_margin_top=’30px’ custom_margin_bottom=’30px’ icon_select=’yes’ custom_icon_color=» icon=’ue808′ font=’entypo-fontello’ admin_preview_bg=»]

Por admin