[av_image src=’https://activomultimedia.com/wp-content/uploads/2018/09/3.jpg’ attachment=’1367′ attachment_size=’full’ align=’center’ styling=» hover=» link=» target=» caption=» font_size=» appearance=» overlay_opacity=’0.4′ overlay_color=’#000000′ overlay_text_color=’#ffffff’ animation=’no-animation’ custom_class=» admin_preview_bg=»][/av_image]
[av_textblock size=» font_color=» color=» custom_class=» admin_preview_bg=»]
¿Por qué el Neuromarketing?
Son numerosos estudios científicos los que admiten que más del 80% de las decisiones de adquisición las hacemos de manera irracional, y que influyen una serie de causantes como la personalidad, la relación con la marca, los olores, colores y sonidos del ambiente, las características neurofisiológicas de la persona… y una extensa variedad de componentes emocionales que tienen el mayor peso en la toma de elecciones del cliente.
Al nivel, que se presume que entre un 80% a un 95% de nuestras decisiones se llevan a cabo de manera irracional. Y eso es precisamente lo que estudia el Neuromarketing. Se analizan los impactos como promociones y avisos en el cerebro de los consumidores, gracias a los más avanzados equipos de eyetracking, electroencefalogramas, sensores de respuesta galvánica en la piel o medidores de microgestos faciales.
[/av_textblock]
[av_one_fifth first min_height=» vertical_alignment=» space=» custom_margin=» margin=’0px’ link=» linktarget=» link_hover=» padding=’0px’ border=» border_color=» radius=’0px’ background=’bg_color’ background_color=» background_gradient_color1=» background_gradient_color2=» background_gradient_direction=’vertical’ src=» background_position=’top left’ background_repeat=’no-repeat’ animation=» mobile_breaking=» mobile_display=» av_uid=’av-228mb’][/av_one_fifth]
[av_three_fifth min_height=» vertical_alignment=» space=» custom_margin=» margin=’0px’ link=» linktarget=» link_hover=» padding=’0px’ border=» border_color=» radius=’0px’ background=’bg_color’ background_color=» background_gradient_color1=» background_gradient_color2=» background_gradient_direction=’vertical’ src=» background_position=’top left’ background_repeat=’no-repeat’ animation=» mobile_breaking=» mobile_display=» av_uid=’av-698r’]
[av_heading tag=’h3′ padding=’0′ heading=’EXPERIENCIA‘ color=’custom-color-heading’ style=’blockquote modern-quote modern-centered’ custom_font=’#222222′ size=’28’ subheading_active=’subheading_below’ subheading_size=’18’ custom_class=» admin_preview_bg=»][/av_heading]
[av_hr class=’custom’ height=’50’ shadow=’no-shadow’ position=’center’ custom_border=’av-border-thin’ custom_width=’50px’ custom_border_color=’#f37221′ custom_margin_top=’30px’ custom_margin_bottom=’0px’ icon_select=’yes’ custom_icon_color=’#f37221′ icon=’ue82b’ font=’entypo-fontello’ admin_preview_bg=»]
[/av_three_fifth]
[av_one_fifth min_height=» vertical_alignment=» space=» custom_margin=» margin=’0px’ link=» linktarget=» link_hover=» padding=’0px’ border=» border_color=» radius=’0px’ background=’bg_color’ background_color=» background_gradient_color1=» background_gradient_color2=» background_gradient_direction=’vertical’ src=» background_position=’top left’ background_repeat=’no-repeat’ animation=» mobile_breaking=» mobile_display=» av_uid=’av-ovgj’][/av_one_fifth]
[av_one_fifth first min_height=» vertical_alignment=» space=» custom_margin=» margin=’0px’ link=» linktarget=» link_hover=» padding=’0px’ border=» border_color=» radius=’0px’ background=’bg_color’ background_color=» background_gradient_color1=» background_gradient_color2=» background_gradient_direction=’vertical’ src=» background_position=’top left’ background_repeat=’no-repeat’ animation=» mobile_breaking=» mobile_display=» av_uid=’av-ovgj’]
[av_font_icon icon=’ue812′ font=’entypo-fontello’ style=» caption=» link=» linktarget=» size=’40px’ position=’center’ color=’#666666′ admin_preview_bg=»][/av_font_icon]
[av_textblock size=’16’ font_color=’custom’ color=’#666666′ admin_preview_bg=»]
Más de
[/av_textblock]
[av_animated_numbers number=’20’ icon_select=’no’ icon=’ue800′ font=’entypo-fontello’ font_size=» font_size_description=» link=» linktarget=’no’ color=’font-custom’ custom_color=’#666666′ admin_preview_bg=»]
años de experiencia
[/av_animated_numbers]
[/av_one_fifth]
[av_one_fifth min_height=» vertical_alignment=» space=» custom_margin=» margin=’0px’ link=» linktarget=» link_hover=» padding=’0px’ border=» border_color=» radius=’0px’ background=’bg_color’ background_color=» background_gradient_color1=» background_gradient_color2=» background_gradient_direction=’vertical’ src=» background_position=’top left’ background_repeat=’no-repeat’ animation=» mobile_breaking=» mobile_display=» av_uid=’av-ovgj’]
[av_font_icon icon=’ue8c5′ font=’entypo-fontello’ style=» caption=» link=» linktarget=» size=’40px’ position=’center’ color=’#44546a’ av_uid=’av-12sm7′ custom_class=» admin_preview_bg=»][/av_font_icon]
[av_textblock size=’16’ font_color=’custom’ color=’#666666′ admin_preview_bg=»]
Más de
[/av_textblock]
[av_animated_numbers number=’500′ icon_select=’no’ icon=’ue800′ font=’entypo-fontello’ font_size=» font_size_description=» link=» linktarget=’no’ color=’font-custom’ custom_color=’#666666′ admin_preview_bg=»]
proyectos realizados
[/av_animated_numbers]
[/av_one_fifth]
[av_one_fifth min_height=» vertical_alignment=» space=» custom_margin=» margin=’0px’ link=» linktarget=» link_hover=» padding=’0px’ border=» border_color=» radius=’0px’ background=’bg_color’ background_color=» background_gradient_color1=» background_gradient_color2=» background_gradient_direction=’vertical’ src=» background_position=’top left’ background_repeat=’no-repeat’ animation=» mobile_breaking=» mobile_display=» av_uid=’av-ovgj’]
[av_font_icon icon=’ue827′ font=’entypo-fontello’ style=» caption=» link=» linktarget=» size=’40px’ position=’center’ color=’#666666′ admin_preview_bg=»][/av_font_icon]
[av_textblock size=’16’ font_color=’custom’ color=’#666666′ admin_preview_bg=»]
Más de
[/av_textblock]
[av_animated_numbers number=’300′ icon_select=’no’ icon=’ue800′ font=’entypo-fontello’ font_size=» font_size_description=» link=» linktarget=’no’ color=’font-custom’ custom_color=’#666666′ admin_preview_bg=»]
clientes
[/av_animated_numbers]
[/av_one_fifth]
[av_one_fifth min_height=» vertical_alignment=» space=» custom_margin=» margin=’0px’ link=» linktarget=» link_hover=» padding=’0px’ border=» border_color=» radius=’0px’ background=’bg_color’ background_color=» background_gradient_color1=» background_gradient_color2=» background_gradient_direction=’vertical’ src=» background_position=’top left’ background_repeat=’no-repeat’ animation=» mobile_breaking=» mobile_display=» av_uid=’av-ovgj’]
[av_font_icon icon=’ue8b1′ font=’entypo-fontello’ style=» caption=» link=» linktarget=» size=’40px’ position=’center’ color=’#666666′ admin_preview_bg=»][/av_font_icon]
[av_textblock size=’16’ font_color=’custom’ color=’#666666′ admin_preview_bg=»]
Más de
[/av_textblock]
[av_animated_numbers number=’20’ icon_select=’no’ icon=’ue800′ font=’entypo-fontello’ font_size=» font_size_description=» link=» linktarget=’no’ color=’font-custom’ custom_color=’#666666′ admin_preview_bg=»]
países trabajados
[/av_animated_numbers]
[/av_one_fifth]
[av_one_fifth min_height=» vertical_alignment=» space=» custom_margin=» margin=’0px’ link=» linktarget=» link_hover=» padding=’0px’ border=» border_color=» radius=’0px’ background=’bg_color’ background_color=» background_gradient_color1=» background_gradient_color2=» background_gradient_direction=’vertical’ src=» background_position=’top left’ background_repeat=’no-repeat’ animation=» mobile_breaking=» mobile_display=» av_uid=’av-ovgj’]
[av_font_icon icon=’ue80a’ font=’entypo-fontello’ style=» caption=» link=» linktarget=» size=’40px’ position=’center’ color=’#666666′ admin_preview_bg=»][/av_font_icon]
[av_textblock size=’16’ font_color=’custom’ color=’#666666′ admin_preview_bg=»]
Más de
[/av_textblock]
[av_animated_numbers number=’30’ icon_select=’no’ icon=’ue800′ font=’entypo-fontello’ font_size=» font_size_description=» link=» linktarget=’no’ color=’font-custom’ custom_color=’#666666′ admin_preview_bg=»]
profesionales con experiencia
[/av_animated_numbers]
[/av_one_fifth]
[av_one_full first min_height=» vertical_alignment=» space=» custom_margin=» margin=’0px’ padding=’0px’ border=» border_color=» radius=’0px’ background_color=» src=» background_position=’top left’ background_repeat=’no-repeat’ animation=» mobile_display=»]
[av_textblock size=» font_color=» color=» custom_class=» admin_preview_bg=»]
Neuromarketing para consumer insights en Tijuana
Somos un único laboratorio de Neuromarketing en Latinoamérica y España, que presta sus servicios a empresas de Tijuana, y que facilita brindar un servicio de estudio de comportamiento del cliente y consultoría estratégica global para obtener consumer insights desde las reacciones no conscientes que subyacen en el accionar de los clientes. Muchos empresarios de Tijuana ya nos conocen, somos el laboratorio líder en la región, con más de 100 proyectos realizados.
[/av_textblock]
[/av_one_full][av_one_fifth first min_height=» vertical_alignment=» space=» custom_margin=» margin=’0px’ link=» linktarget=» link_hover=» padding=’0px’ border=» border_color=» radius=’0px’ background=’bg_color’ background_color=» background_gradient_color1=» background_gradient_color2=» background_gradient_direction=’vertical’ src=» background_position=’top left’ background_repeat=’no-repeat’ animation=» mobile_breaking=» mobile_display=» av_uid=’av-228mb’][/av_one_fifth]
[av_three_fifth min_height=» vertical_alignment=» space=» custom_margin=» margin=’0px’ link=» linktarget=» link_hover=» padding=’0px’ border=» border_color=» radius=’0px’ background=’bg_color’ background_color=» background_gradient_color1=» background_gradient_color2=» background_gradient_direction=’vertical’ src=» background_position=’top left’ background_repeat=’no-repeat’ animation=» mobile_breaking=» mobile_display=» av_uid=’av-698r’]
[av_heading tag=’h3′ padding=’0′ heading=’CLIENTES‘ color=’custom-color-heading’ style=’blockquote modern-quote modern-centered’ custom_font=’#222222′ size=’28’ subheading_active=’subheading_below’ subheading_size=’18’ custom_class=» admin_preview_bg=»][/av_heading]
[av_hr class=’custom’ height=’50’ shadow=’no-shadow’ position=’center’ custom_border=’av-border-thin’ custom_width=’50px’ custom_border_color=’#f37221′ custom_margin_top=’30px’ custom_margin_bottom=’30px’ icon_select=’yes’ custom_icon_color=’#f37221′ icon=’ue80b’ font=’entypo-fontello’ admin_preview_bg=»]
[/av_three_fifth]
[av_one_fifth min_height=» vertical_alignment=» space=» custom_margin=» margin=’0px’ link=» linktarget=» link_hover=» padding=’0px’ border=» border_color=» radius=’0px’ background=’bg_color’ background_color=» background_gradient_color1=» background_gradient_color2=» background_gradient_direction=’vertical’ src=» background_position=’top left’ background_repeat=’no-repeat’ animation=» mobile_breaking=» mobile_display=» av_uid=’av-ovgj’][/av_one_fifth]
[av_slideshow size=’no scaling’ animation=’fade’ autoplay=’true’ interval=’5′ control_layout=’av-control-hidden’]
[av_slide id=’1251′][/av_slide]
[av_slide id=’1252′][/av_slide]
[av_slide id=’1253′][/av_slide]
[av_slide id=’1254′][/av_slide]
[av_slide id=’1255′][/av_slide]
[av_slide id=’1256′][/av_slide]
[av_slide id=’1257′][/av_slide]
[av_slide id=’1258′][/av_slide]
[av_slide id=’1259′][/av_slide]
[av_slide id=’1260′][/av_slide]
[av_slide id=’1261′][/av_slide]
[/av_slideshow]
[av_one_full first min_height=» vertical_alignment=» space=» custom_margin=» margin=’0px’ padding=’0px’ border=» border_color=» radius=’0px’ background_color=» src=» background_position=’top left’ background_repeat=’no-repeat’ animation=» mobile_display=»]
[av_textblock size=» font_color=» color=» custom_class=» admin_preview_bg=»]
¿Ventajas del Neuromarketing?
El Neuromarketing es con la capacidad de medir todos los estímulos sin la obligación de preguntar al cliente, como se hacía antes (y se sigue haciendo) en el marketing tradicional. Los estudios de Neuromarketing siempre van a ser mucho más precisos que los de otros tipos de marketing, gracias a las herramientas neurocientíficas y porque al ser fisiológicas, muchas de ellas son de forma inconsciente.
El Neuromarketing optimiza y fusiona los elementos de la propaganda, de esta forma como sus técnicas, para comprender de manera más racional la relación emocional entre la conducta del cliente y su mente. Los datos que nos brinda el Neuromarketing son mucho más tangibles que los comúnes.
El Neuromarketing evalúa de manera más precisa lo que el cliente siente, pero además lo que piensa, tanto de forma consciente como inconsciente. Priorizándolo ante lo que nos comenta, ya que lo que nos comenta siempre puede estar condicionado y manipulado por él mismo de manera consciente. Para las marcas el Neuromarketing es una gran utilidad para mejorar los elementos de la empresa, prestando asistencia a nivel corporativo a la construcción y gestión de productos dirigidos de forma más concreta a cubrir necesidades reales de los consumidores.
El Neuromarketing utiliza los conocimientos de los procesos cognitivos de la neurociencia y la neuropsicología para poderlos utilizar a la propaganda. La identificación de patrones acción-reacción o causa-efecto que proporcionan datos específicos para hacer modelos y diseño de excelentes campañas de propaganda y productos optimizados para sus clientes.
[/av_textblock]
[/av_one_full][av_one_fifth first min_height=» vertical_alignment=» space=» custom_margin=» margin=’0px’ link=» linktarget=» link_hover=» padding=’0px’ border=» border_color=» radius=’0px’ background=’bg_color’ background_color=» background_gradient_color1=» background_gradient_color2=» background_gradient_direction=’vertical’ src=» background_position=’top left’ background_repeat=’no-repeat’ animation=» mobile_breaking=» mobile_display=» av_uid=’av-ovgj’][/av_one_fifth]
[av_three_fifth min_height=» vertical_alignment=» space=» custom_margin=» margin=’0px’ link=» linktarget=» link_hover=» padding=’0px’ border=» border_color=» radius=’0px’ background=’bg_color’ background_color=» background_gradient_color1=» background_gradient_color2=» background_gradient_direction=’vertical’ src=» background_position=’top left’ background_repeat=’no-repeat’ animation=» mobile_breaking=» mobile_display=» av_uid=’av-ovgj’]
[av_heading tag=’h3′ padding=’0′ heading=’NUESTRAS OFICINAS‘ color=’custom-color-heading’ style=’blockquote modern-quote modern-centered’ custom_font=’#222222′ size=’28’ subheading_active=’subheading_below’ subheading_size=’18’ custom_class=» admin_preview_bg=»][/av_heading]
[av_hr class=’custom’ height=’50’ shadow=’no-shadow’ position=’center’ custom_border=’av-border-thin’ custom_width=’50px’ custom_border_color=’#f37221′ custom_margin_top=’30px’ custom_margin_bottom=’30px’ icon_select=’yes’ custom_icon_color=’#f37221′ icon=’ue842′ font=’entypo-fontello’ admin_preview_bg=»]
[/av_three_fifth]
[av_one_fifth min_height=» vertical_alignment=» space=» custom_margin=» margin=’0px’ link=» linktarget=» link_hover=» padding=’0px’ border=» border_color=» radius=’0px’ background=’bg_color’ background_color=» background_gradient_color1=» background_gradient_color2=» background_gradient_direction=’vertical’ src=» background_position=’top left’ background_repeat=’no-repeat’ animation=» mobile_breaking=» mobile_display=» av_uid=’av-ovgj’][/av_one_fifth]
[av_one_fifth first min_height=’av-equal-height-column’ vertical_alignment=’av-align-middle’ space=» margin=’0px’ margin_sync=’true’ padding=’0px’ padding_sync=’true’ border=» border_color=» radius=’0px’ radius_sync=’true’ background_color=» src=» attachment=» attachment_size=» background_position=’top left’ background_repeat=’no-repeat’ animation=» mobile_display=»]
[av_icon_box position=’top’ icon_style=» boxed=» icon=’ue8b1′ font=’entypo-fontello’ title=’Panamá’ link=» linktarget=» linkelement=» font_color=» custom_title=» custom_content=» color=» custom_bg=» custom_font=» custom_border=» custom_class=’paises’ admin_preview_bg=»][/av_icon_box]
[/av_one_fifth]
[av_one_fifth min_height=» vertical_alignment=» space=» custom_margin=» margin=’0px’ link=» linktarget=» link_hover=» padding=’0px’ border=» border_color=» radius=’0px’ background=’bg_color’ background_color=» background_gradient_color1=» background_gradient_color2=» background_gradient_direction=’vertical’ src=» background_position=’top left’ background_repeat=’no-repeat’ animation=» mobile_breaking=» mobile_display=» av_uid=’av-ovgj’]
[av_icon_box position=’top’ icon_style=» boxed=» icon=’ue8b1′ font=’entypo-fontello’ title=’España’ link=» linktarget=» linkelement=» font_color=» custom_title=» custom_content=» color=» custom_bg=» custom_font=» custom_border=» custom_class=’paises’ admin_preview_bg=»][/av_icon_box]
[/av_one_fifth]
[av_one_fifth min_height=» vertical_alignment=» space=» custom_margin=» margin=’0px’ link=» linktarget=» link_hover=» padding=’0px’ border=» border_color=» radius=’0px’ background=’bg_color’ background_color=» background_gradient_color1=» background_gradient_color2=» background_gradient_direction=’vertical’ src=» background_position=’top left’ background_repeat=’no-repeat’ animation=» mobile_breaking=» mobile_display=» av_uid=’av-ovgj’]
[av_icon_box position=’top’ icon_style=» boxed=» icon=’ue8b1′ font=’entypo-fontello’ title=’Colombia’ link=» linktarget=» linkelement=» font_color=» custom_title=» custom_content=» color=» custom_bg=» custom_font=» custom_border=» custom_class=’paises’ admin_preview_bg=»][/av_icon_box]
[/av_one_fifth]
[av_one_fifth min_height=» vertical_alignment=» space=» custom_margin=» margin=’0px’ link=» linktarget=» link_hover=» padding=’0px’ border=» border_color=» radius=’0px’ background=’bg_color’ background_color=» background_gradient_color1=» background_gradient_color2=» background_gradient_direction=’vertical’ src=» background_position=’top left’ background_repeat=’no-repeat’ animation=» mobile_breaking=» mobile_display=» av_uid=’av-ovgj’]
[av_icon_box position=’top’ icon_style=» boxed=» icon=’ue8b1′ font=’entypo-fontello’ title=’México’ link=» linktarget=» linkelement=» font_color=» custom_title=» custom_content=» color=» custom_bg=» custom_font=» custom_border=» custom_class=’paises’ admin_preview_bg=»][/av_icon_box]
[/av_one_fifth]
[av_one_fifth min_height=» vertical_alignment=» space=» custom_margin=» margin=’0px’ link=» linktarget=» link_hover=» padding=’0px’ border=» border_color=» radius=’0px’ background=’bg_color’ background_color=» background_gradient_color1=» background_gradient_color2=» background_gradient_direction=’vertical’ src=» background_position=’top left’ background_repeat=’no-repeat’ animation=» mobile_breaking=» mobile_display=» av_uid=’av-ovgj’]
[av_icon_box position=’top’ icon_style=» boxed=» icon=’ue8b1′ font=’entypo-fontello’ title=’E.E.U.U.’ link=» linktarget=» linkelement=» font_color=» custom_title=» custom_content=» color=» custom_bg=» custom_font=» custom_border=» custom_class=’paises’ admin_preview_bg=»][/av_icon_box]
[/av_one_fifth]
[av_hr class=’invisible’ height=’50’ shadow=’no-shadow’ position=’center’ custom_border=’av-border-thin’ custom_width=’50px’ custom_border_color=» custom_margin_top=’30px’ custom_margin_bottom=’30px’ icon_select=’yes’ custom_icon_color=» icon=’ue808′ font=’entypo-fontello’ admin_preview_bg=»]
