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¿Por qué el Neuromarketing?
Son numerosos estudios investigadores los que reconocen que más del 80% de las elecciones de adquisición las hacemos de forma irracional, y que influyen una serie de componentes como la personalidad, la relación con la marca, los olores, colores y sonidos del ámbito, las características neurofisiológicas de la persona… y una gran variedad de factores emocionales que tienen el mayor peso en la toma de elecciones del cliente.
Al nivel, que se presume que entre un 80% a un 95% de nuestras decisiones se llevan a cabo de forma irracional. Y eso es precisamente lo que estudia el Neuromarketing. Se analizan los impactos como promociones y anuncios en el cerebro de los consumidores, gracias a los más avanzados equipos de eyetracking, electroencefalogramas, sensores de respuesta galvánica en la piel o medidores de microgestos faciales.
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Más de
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años de experiencia
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Más de
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proyectos realizados
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Más de
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clientes
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Más de
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países trabajados
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profesionales con experiencia
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Neuromarketing para consumer insights en Trujillo
Somos un único laboratorio de Neuromarketing en Latinoamérica y España, que presta sus servicios a empresas de Trujillo, y que facilita brindar un servicio de estudio de accionar del cliente y consultoría estratégica global para obtener consumer insights desde las reacciones no conscientes que subyacen en el accionar de los clientes. Muchos empresarios de Trujillo ya nos conocen, somos el laboratorio líder en la región, con más de 100 proyectos realizados.
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¿Ventajas del Neuromarketing?
El Neuromarketing es con la capacidad de medir todos los estímulos sin la necesidad de preguntar al cliente, como se hacía antes (y se sigue haciendo) en el marketing tradicional. Los estudios de Neuromarketing siempre serán mucho más precisos que los de otros tipos de marketing, gracias a las herramientas neurocientíficas y porque al ser fisiológicas, muchas de ellas son de forma inconsciente.
El Neuromarketing optimiza y fusiona los recursos de la publicidad, de esta forma como sus técnicas, para entender de manera más racional la relación emocional entre la conducta del consumidor y su mente. Los datos que nos proporciona el Neuromarketing son mucho más tangibles que los comúnes.
El Neuromarketing evalúa de manera más precisa lo que el cliente siente, pero además lo que piensa, tanto de forma consciente como inconsciente. Priorizándolo frente lo que nos comenta, ya que lo que nos cuenta siempre puede estar condicionado y manipulado por él mismo de forma consciente. Para las marcas el Neuromarketing es una gran utilidad para mejorar los recursos de la compañía, ayudando a nivel corporativo a la construcción y gestión de productos enfocados de forma más concreta a cubrir necesidades reales de los clientes.
El Neuromarketing utiliza los conocimientos de los procesos cognitivos de la neurociencia y la neuropsicología para poderlos aplicar a la propaganda. La identificación de patrones acción-reacción o causa-efecto que proporcionan datos particulares para crear modelos y diseño de increíbles campañas de publicidad y productos optimizados para sus consumidores.
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